The business for sale includes an established website and extensive archives, offering over 400 custom-designed printables, five eBooks, two eCourses, and the Family Chore Planner System, along with a four-year 101 Days of Christmas series. The business also boasts a solid digital presence with 20,000 email subscribers, multiple domain names, and substantial social media followings on Facebook, Twitter, and Pinterest. The decision to sell the business stems from the owner's time constraints due to a full-time role at a different internet publishing company.
Revenue is primarily generated through ad revenue, affiliate marketing, Amazon links, sponsored posts, and direct product sales, including eBooks, eCourses, and printables. Operating expenses include website hosting, tools for online course hosting, and virtual assistant services.
The future owner has several opportunities for business improvement. These include developing a comprehensive Pinterest strategy to maintain traffic to the archives, converting free printables into a membership site with strategic funnels, and creating autoresponder campaigns for courses and products to engage customers as regular readers. Additionally, launching the Family Chore Planner as a standalone product, promoting popular archive posts, implementing consistent email marketing with affiliate offers, and transforming the Facebook page into an active community could significantly enhance business operations and revenue streams.