The sale of this business includes the transfer of a Wordpress site along with all its content, a URL, and social media accounts on Pinterest, Facebook, Instagram, and Twitter. The site also hosts a weekly link party, and the buyer can continue this by maintaining a subscription to InLinkz. The website is self-hosted on Wordpress and currently hosted by a third-party service for a monthly fee, with the transfer of both the hosting account and an associated ad network account also included. The seller offers one month of support for transferring these services.
To keep the business running, one needs to maintain the URL, Wordpress hosting, and continue posting twice a week, including sharing content on Pinterest. This strategy has previously generated a consistent monthly revenue of $1,100 from ad networks through evergreen content. The business also earns from occasional sponsored posts and previously resulted in a book publication offer linked to the blog’s content.
The seller is selling due to new full-time job commitments, limiting the time available for blog management. The business expenses include hosting fees, URL renewal costs, and potential roundup link services. Marketing has predominantly been through social media, with some paid advertisements on Facebook and Pinterest. The future owner can improve the business by increasing post frequency and maximizing social media engagement, which had historically driven significant traffic when managed full-time.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More