The sale includes 550 units of stock, a Shopify storefront with domain, and social media accounts with substantial followings: an Instagram account with 42.1K followers and a Facebook account with 9K followers. These followers are genuine and engaged, offering daily marketing opportunities for organic sales. The package also includes an email database of 1,800 engaged subscribers and a Campaign Monitor account for email marketing. The business requires approximately four hours per week for operations, including order fulfillment and customer service responses. The seller is selling the business to focus on other projects and family. Revenue is generated through the sale of physical products. Business expenses encompass product costs, shipping via prepaid satchels, and subscription fees for Shopify and Campaign Monitor. Marketing initiatives have primarily been through social media posts and email marketing. The seller notes that they have not extensively marketed the business, suggesting that a new owner with digital marketing skills could capitalize on the existing audience and marketing imagery to increase website traffic. The business is a complete ecommerce operation where the new owner would control all aspects, from buying to fulfillment and marketing. There are no additional costs outside the mentioned expenses, and the potential for improvement lies in leveraging digital marketing to drive growth.