An established insurance website is up for sale, featuring over 800 unique, professionally crafted pages, along with active YouTube and Twitter channels. The sale also includes 15 domain variants related to the insurance sector. The site has been successful in organic traction without any pay-per-click advertising efforts. Monthly statistics illustrate steady traffic and ad revenue, with details such as landing counts, unique visitors, page views, and revenue provided for months from September 2009 to February 2010. Notably, ad revenue ranged from approximately £2,551 to £5,795 during this period.
The website has climbed in search engine rankings and now sits among the top 50 for "car insurance" searches on Google, surpassing several major competitors who also act as advertisers on the platform. Despite the achievement, there are no guarantees; this sale focuses on the domains and content rather than an entire business entity.
Interested parties are encouraged to express interest as soon as possible given the sale's listing on other platforms. The seller has addressed potential buyer concerns regarding search engine rankings amidst Google's Caffeine update, stating confidence in the current positions. There is flexibility in the offer as the domain can be purchased independently from the content at a reduced price. URLs are designed to be straightforward, facilitating easy transfer of content without extensive backlink redirection. The sale price is subject to VAT where applicable.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More