The business in question operates a love and romance website that earns revenue through advertising and is positioned to develop into a dating platform. The owner is selling it because it's not a core asset, and although its revenue is trackable and separate, detailed tax records aren't available. The site is hosted on servers in the US, which will require a change post-sale. The website's primary expenses are server hosting and wages. A range of domain names and social media accounts, including Facebook, Twitter, Pinterest, and Google+, are included in the sale. Graphics and content are covered under the intellectual property being sold. The site, which has been affected by past search engine penalties, primarily receives traffic directly and organically. Minimal SEO work has been performed. Content production is outsourced to freelancers, and current employment contracts are not transferable. There's operational oversight and administrative tasks handled by employees for minimal weekly hours. The owner doesn't require specific skills beyond operating in a LAMP environment, and no customer support is provided. Ad networks like AdSense and others are utilized, but these aren't fully transferable as they're tied to a parent account. The website holds advantages over competitors through its clean content, significant traffic growth, and potential expansion into dating offerings. Although direct advertising and additional marketing strategies haven't been explored, there's potential for transformation into a top-tier portal in the love and romance sector. The owner is open to a non-compete agreement and provides post-sale support and training. There are no geographical limitations on potential buyers.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More