The sale includes the domain and all content associated with it. To keep the business operational, an active AdSense account is required, as the site is optimized for high click-through rates (CTR) and cost per thousand impressions (CPM), although no significant marketing initiatives have been undertaken. The decision to sell the business stems from the owner's intention to close a business under which the current AdSense account is registered, and the owner does not wish to create a new personal AdSense account. Revenue generation relies solely on AdSense, with hosting being the primary expense. In terms of marketing, there has been no active effort to generate traffic flow to the site since its ranking peaked in 2013-14. An outage of over a month in late 2016 further impacted the site's rankings and, subsequently, its revenue, which used to be over $5,000 monthly. The site, however, demonstrates significant potential for revenue growth if the future owner improves its SEO standing by adding backlinks and content, helping to regain higher rankings. Emphasizing search engine optimization strategies and directing targeted traffic to the site could substantially increase revenue, leveraging the exceptionally high CTR and CPM metrics currently in place.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More