The sale includes various digital assets such as a website with its domain, social media accounts, and a supplier account with a U.S.-based supplier. The social media presence comprises a Facebook page with 23,000 likes, an Instagram account with nearly 500 followers, a Twitter account, and a Pinterest account. To keep the business operational, it's necessary to complete customer orders and engage in Facebook advertising and posts. Although Google AdWords was used previously and yielded break-even results, it might serve as a cost-effective promotional tool.
The business is being sold due to the current owner's lack of time to actively manage and develop it, owing to personal changes and commitments. Revenue is generated through product sales, while expenses include a Shopify account and associated add-ons, along with advertising costs. Marketing efforts to date have primarily involved profitable Facebook advertising, whereas Google marketing has not led to increased profits but sustained them.
Opportunities for improvement include generating more content, expanding marketing efforts, and increasing backlinks on forums and content sites. Despite cutting back on advertisements due to fulfillment challenges, the business continues to receive orders from both new and returning customers, indicating potential for growth. Prospective buyers should be prepared to dedicate at least 5 to 10 hours per week to business development, unless they are capable of automating the ordering process through scripting.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More