Originally founded in April 2008, a popular horror website has grown from a basic archive to a platform receiving tens of thousands of amateur writing submissions each year. It has garnered attention from major outlets like Buzzfeed, BBC, and The Guardian, and is archived by the Library of Congress due to its significance in internet folklore. Currently available for sale, the package includes the main site, a secondary domain, a Facebook fan page with 180,000 fans, a private group with 20,000 members, an email list of nearly 12,000, and a mobile app with over 5,000 downloads. The site owner provides training and ongoing support for the new owner.
The business is largely automated, allowing daily operations like publishing new stories and updating social media to be completed in under 30 minutes. Despite its minimalist management approach, the platform maintains substantial traffic and revenue, primarily through Google Adsense and Admob. Recently, a mobile app was launched and has begun to generate revenue.
Operational costs are minimal, primarily consisting of hosting, an email service provider, and notifications. Marketing efforts have been focused on SEO and social media, yet numerous opportunities exist for growth. The future owner can potentially increase traffic and revenue by enhancing the mobile app, fostering the online community, and publishing more content. The current owner seeks to sell due to commitments to other projects and is prepared to offer guidance to ensure a smooth transition and continued growth for the new owner.