The business sale includes a Shopify store, a 30,000-strong email subscriber list, $8,000 in retail inventory, a verified Facebook fan page with 15,000 likes, an Instagram account with 34,000 followers, and a Facebook ad account. To maintain operations, the new owner will need to focus on social media marketing, email broadcasts, timely fulfillment, and excellent customer service. The sale includes multiple domains. The current owner is selling the business due to personal reasons and an interest in launching a fintech project. Revenue is mainly generated through Facebook and Instagram ads, with untapped potential from platforms like Snapchat, Google Ads, and email newsletters. Business expenses include Shopify hosting, the cost of goods, and advertising. Potential improvements for the business involve consistent social media engagement, influencer advertising, expansion into additional advertising platforms, and investing in SEO. The business comes with a pending UK trademark for its logo. Challenges have been faced with inventory management and fulfillment delays, leading to significant returns. It is recommended that the new owner implements a robust inventory system and aims for faster fulfillment. Supplier relationships are transferable, offering significant rebates and efficient shipping. Although the warehouse is based in Hong Kong, alternative locations were considered. The current owner will provide three months of support post-sale to assist with setup and audience targeting, particularly concerning Facebook ads.