The website, which has accrued over 26 million pageviews, has largely been dormant for several years. Previously, it generated around $2,000 monthly. Most of the content was produced by a professional writer, who is also the site owner. Historically, the site received a $200 monthly store credit from a retailer for displaying a widget and occasional mentions, requiring renegotiation by any new owner. The sale includes the domain, content, and social media accounts with over 10,000 Facebook followers and 13,500 Twitter followers. To operate the site, familiarity with WordPress and hosting services is necessary.
The current owner is selling due to time constraints caused by an impending new addition to the family. Revenue generation comes from advertising and affiliate marketing, with average monthly earnings of $230 and an additional $30 from Skimlinks and a rewards style program. Costs are minimal and primarily involve hosting and domain fees. No active marketing initiatives have been utilized, suggesting potential growth through optimization and combination of existing articles. The site primarily attracts traffic through direct and organic sources.
The business utilizes AdSense for monetization and maintains separate accounts for its revenue. The site’s URL structure was altered to potentially boost traffic to older posts. There have been no search engine penalties or purchased traffic. The content is predominantly written by a professional blogger, ensuring a high-quality content advantage over competitors. Affiliate networks and advertising relationships are transferable. The owner offers post-sale support and training, with primary growth opportunities lying in leveraging existing content. There are no geographical limitations for potential buyers.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More