The business for sale includes a range of digital assets essential for its operations and marketing, including an 81,000-like Facebook page, a 12,000-subscriber email list, a 12,000-follower Instagram account, and various multimedia content created through professional shoots. Additionally, the seller will provide retargeting strategies and introduce the buyer to key team members, including virtual assistants and a marketing agency, with the option to retain them for ongoing operations. The business has relied heavily on automated paid search and social media advertising for revenue and has ceased marketing since September 2017. The seller cites a need to downsize due to personal commitments, such as a new baby, and focus on a newly launched brand as the reasons for the sale. The business generated significant revenue primarily through Facebook and Instagram ads, along with automated Adwords campaigns and email marketing, incurring minimal monthly expenses of approximately $300 for website upkeep. Although successful, there is potential for growth by increasing social media activity, expanding marketing channels to platforms like YouTube, Twitter, and Pinterest, and enhancing email marketing efforts. The seller identifies influencer marketing as an untapped avenue with substantial potential for high returns. For a seamless transition, the seller offers up to three months of consultation for Facebook marketing and optimization support.