In May, the business significantly increased PPC spending to gain market share, initially leading to higher Advertising Cost of Sales (ACoS) due to inefficiencies with new keywords. However, this strategy was successful in boosting market share and revenue. Over the months, the business managed to optimize PPC efforts, reducing ACoS while maintaining growth. The company operates through Amazon FBA, focusing on a private labeled product line with six SKUs available in various package sizes. The business owner seeks to sell the business to fund another venture, providing potential buyers with an Amazon FBA store, Amazon Vendor Express access, existing inventory, and a month of support/training. The main expenses include product costs, Amazon fees, advertising, and contract labor. Revenues are segregated from personal finances, with taxation records being non-specific due to aggregation under the same EIN. The primary traffic sources are organic and paid search, optimized through SEO efforts and PPC strategies, which have contributed to high average product reviews. Employment involves contracted advertising through a freelance platform and local students for product prep. These positions are transferable to a new owner. The business does not engage in social media marketing but depends on optimized Amazon listings for visibility. The seller agrees to a 3-year non-compete clause and offers post-sale support. Growth opportunities include expanding newly added product lines and potential for further product diversification. There are no geographical restrictions on the buyer, and opportunities remain for additional product development within the product family.