The business, established in December 2015, specializes in selling fun and functional chalkboard home decor items primarily targeting women aged 20-40. The business sale includes a variety of assets such as an Amazon FBA account, a Merch By Amazon account, a Shopify-built website, a targeted email list with 500 opt-ins, social media accounts, marketing data, graphic assets, two niche-specific e-books, full inventory valued over six figures, and personalized coaching sessions for the buyer. The business is being sold to focus on a new venture in the fitness industry. Operations are straightforward, requiring 2-6 hours monthly from the owner, with tasks like monitoring PPC campaigns and managing inventory without any employees. Marketing efforts include optimized Amazon SEO, PPC campaigns, and sporadic social media engagement. Growth opportunities include improving the website, expanding sales channels like Jane.com and Zulily, utilizing email marketing, and considering physical retail expansion. Inventory valued at $18,000 (cost) is included in the sale, with options for third-party logistics. The business benefits from long-term supplier relationships with volume discounts and transferable agreements. It boasts low refund rates and has sold over 16,000 units. The company holds a strong brand presence on Amazon and sees room for niche domination off Amazon due to limited competition. The sale includes a 500-subscriber email list, protected trademarks, and a substantial customer database. The business uses Amazon and Shopify, and the website hosting is transferable. The current owner is willing to sign a non-compete agreement and prefers a U.S.-based buyer for logistical simplicity.