The owner of a well-established internet site is selling due to a large tax bill and impending parenthood, despite not wanting to part with the site. The site, started in 2004, was one of the original blog top sites and has inspired many imitators. It received a design upgrade a few years ago but could benefit from another. The site has amassed over 5 million backlinks as reported by a major search engine, with 1,497,458 links to the site as detailed by Google Webmaster Tools. It has 16,000 active sites with properly installed tracking code, tracking approximately 8 million pageviews and 3.5 million unique visitors daily; there are also over 42,000 registered users. The site's pagerank is low, possibly due to rapid backlink accumulation and link sales, but traffic remains steady. Administration takes about 5 minutes a day with a more thorough review monthly. Hosted on a server from 2005, the site has experienced traffic dips due to server overload. Moving to a dedicated server is recommended for its data processing needs. The site's average revenue is $4,590 per month from various advertising streams and sales, though a significant amount of potential revenue is sacrificed for advertising other owned brands. Monthly unique visitor numbers have fluctuated due to server issues, ranging from 23,000 to 30,300 per day. Analytics data is available in PDF form, but full account access is not provided.