The Piclay app, launched in 2013 by two co-founders with backgrounds in UI design and retail, has grown significantly with over 6 million downloads and a steady increase of 30,000 new users each month. This photo app for iPhones includes various editing tools, such as overlay, mirror, and collage features, and allows users to add typography, color blends, FX, and frames. As of June 2017, Piclay boasts over 77,000 monthly active users, with an average monthly revenue of AUD $5,304 from July 2016 to June 2017, primarily generated through in-app purchases and advertising via Admob and Appodeal SDKs. Due to resource constraints, the developers have decided to sell Piclay to focus on new ventures. Developed in Swift, the app requires occasional updates to enhance traffic, and its operational needs are minimal once installed. The app has been successful without marketing since 2016, with historical costs ranging from $0.20 to $0.60 per user acquisition through Facebook advertising. The sale includes the website, four app versions (iOS and Android, both free and paid), and the contact information for the development team. The buyer has the opportunity to expand profit potential by updating Android versions to match iOS, investing in media spending, and offering more in-app features. The sale presents a lucrative opportunity for continued growth and revenue expansion.