This website offers a unique service by reselling picks from numerous renowned sports handicappers, while also calculating and displaying each handicapper's stats for customers to assess the "smart money" on games. Currently, 61 customers pay $50 monthly, accessing this valuable insight through ClickBank. Although promoted minimally in only a few forums, the site owner believes substantial growth is possible with proper marketing efforts, such as ads in sports gambling publications and mailing lists. The site's potential could see it earning $10,000 monthly by summer and possibly doubling by the football season. The site's functionality is streamlined with automatic downloads of game data and scores through an RSS feed, removing the need for manual input. The only requirement from the user is the daily input of handicappers' picks via a straightforward admin interface, taking 2-3 hours each day. Legal concerns are minimal, as handicappers cannot copyright picks. The platform runs on a PHP and MySQL codebase with some backend operations in Perl, requiring a Linux server and preferably dedicated hosting. While basic data entry needs no programming skills, additional site features may require someone proficient in PHP and MySQL. The site owner, who custom-designed the platform from scratch, is willing to assist with server migration and training for pick updates. Additional assets include control over related email addresses and a promotional Twitter account. Revenue is generated from ClickBank subscriptions, yielding $45.25 per member monthly, unless originating from affiliate links. Visitor statistics since the site's September 2009 launch show considerable engagement, with nearly 78,000 total visits and close to 1 million pageviews by March 2010.