An anonymous development agency specializing in WordPress and Magento sites created a tool to automate the monitoring of website elements, such as WordPress, plugin, and theme versions, along with security vulnerabilities and hosting integrity. Despite not initially finding a suitable tool on the market, they developed their own, managing over 100,000 scans and attracting 900 users. Their freemium model offers free website checks and a premium $39 subscription for advanced monitoring features. Monetization options include a white-label plan priced at $295, although only two have been sold. The site’s presence has been organically established within the WordPress community, receiving significant attention and an optimal SEO standing due to the absence of competitors. The platform is custom-built in PHP and includes PayPal and Stripe integrations. It is intended to be sold because the developers need their resources for eCommerce projects. With the sale, the new owner would receive domain rights, customer data, and social media accounts, among other assets. The technology has potential for enhancements such as improved payment systems and CSS customization. The agency offers post-sale support and training to ensure a smooth transition. Growth opportunities exist primarily in the marketing domain; despite limited promotion efforts, the product has already seen interest through social media groups. Current expenses are minimal, and no traffic purchases or advertising initiatives have been undertaken. The business maintains a precise revenue tracking system and potential buyers have access to verified financial records.