The business in question is a table decoration ideas website launched in October 2015. It is monetized through advertising and affiliate programs, primarily using AdSense and Amazon Affiliates. The original owner, who started the site from scratch, has built it to earn over $300 per month with a significant amount of organic traffic coming from search engine optimization efforts. The site runs on WordPress and is currently hosted on a shared server, with basic expenses including content creation and hosting.
The owner seeks to sell the business due to time constraints but emphasizes the importance of finding a buyer who values its worth and potential for growth. The site has an established social media presence with accounts on Facebook, Twitter, Pinterest, and Google+ included in the sale. However, the new owner will need to create their own accounts for AdSense, Media.net, and Amazon Affiliates due to existing account restrictions linked to other sites owned by the seller.
Content is produced by a team of writers who also manage other sites for the seller. The website has a strong SEO foundation, having published over 130 articles and ranking for numerous keywords. Growth opportunities include broader implementation of Amazon affiliate codes, writing additional product reviews, and exploring other affiliate networks. The seller is willing to provide post-sale support and training, and has agreed to a 3-year non-compete contract. There are no geographic limitations for the potential buyer.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More