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What is a ReTweet?
Anyone familiar with Twitter.com knows what a ReTweet is. Defined simply, a ReTweet is a re-publishing of another Twitter user's content. For example, a user might post RT @misterjohn to indicate they are resubmitting content that was originally posted by the Twitter user misterjohn. In fact, the most active Twitter users ReTweet content as many as hundreds of times every day, providing a public gesture of their approval of someone else's content.
There are some truly remarkable things about the term ReTweet. First, it was created by users of Twitter – NOT by the creators of Twitter. Second, like “Googling” something has become synonymous with using a search engine, “ReTweeting” has become synonymous with the act of spreading content virally. Both of these factors contribute to the incredible brand strength of ReTweet.com.
Our Vision for ReTweet.com
As the founders of ReTweet.com, our vision has always been that it would be most powerful in the hands of a major media outlet or advertising network. We had the foresight to anticipate the Twitter growth trend, acquire ReTweet.com as soon as the term started being used by Twitter users, and then created a website and suite of supplemental technologies which would position ReTweet as a future leader in the real-time online news market.
We now live in a world where for the first time in history, real-time news is truly viable. Because of technologies like Twitter, Facebook, and others which engender crowd sourced content creation and viral growth capabilities, the stage is set for the face of news to change forever. We at ReTweet believe our brand can be the catalyst for realizing that change.
The Current ReTweet.com
ReTweet.com was launched in August 2009 by our small but skilled team. As anticipated, response to the launch of ReTweet was enormous.
Online media outlets and others who were “on the pulse” of the social web immediately recognized the awesome potential of ReTweet. That's when the phone calls, large traffic spikes, and emails started rolling in.
We received correspondence and coverage from Twitter, the New York Times, TechCrunch, Mashable and others, as well as challenges from TweetMeme, a venture funded and fast growing European startup also interested in the potential of utilizing Twitter as a medium for delivering ReTweeted content. All of the attention was focused on two central questions -
“Where did you guys come from?”
“What are your plans?”
ReTweet as a News Service
ReTweet's growing popularity and existing technology infrastructure have already set the stage for ReTweet to become a major medium for news syndication. ReTweet's real power lies in winning the race to real time news – everything has now become about immediacy – news, social exchanges, and status updates.
Visionary online companies have already begun racing to meet this demand as of March 2009, when Facebook unveiled a redesign that gave prominent placement to a real-time status update feature, very similar to what Twitter officers. Several weaks later, and Facebook – though it currently enjoys 300 million active users – has entrenched itself as a direct competitor to the micro-blogging upstart. Couple this with recent deals Twitter has signed with Google, Microsoft and Yahoo to incorporate real-time updates in those companies' search results, it is clear that many smart people at the top have decided real-time information is the wave of the future.
ReTweet automatically aggregates content based on the number of user ReTweets. This content is categorized and searchable.
ReTweet Categoric Top Ranking
ReTweet top-ranks the hottest trending stories, on both a category specific and global basis.
ReTweet Buttons and ReTweet URL Shortener
The ReTweet button has been installed on thousands of blogs. The power of the ReTweet button is that it is what empowers Twitter users who find content anywhere that a ReTweet button appears to grant their stamp of approval and spread the story to their own following. This allows the news that people want to top rank.
In addition, the ReTweet button utilizes it's own URL shortener, RT.nu, which has shortened nearly 90M links to date. This allows for tracking of the full syndication of the content – where clicks and page views are coming from, traffic trends, and more.
ReTweet Growth Trends
When reviewing the numbers and press coverage around ReTweet.com, one would never expect that the idea was birthed and launched by a small team of young technology enthusiasts with no marketing budget.
Our vision has always been to put the power of ReTweet in the hands of a larger media outlet that could truly leverage it to revolutionize news. We believe that the numbers provide a proof of concept, showing that if such incredible results can be achieved by a small team launching the website on a budget , ReTweet in the hands of the right organization would be an incredible asset.
ReTweet.com growth on Compete.
Actual traffic to ReTweet.com is shown on compete as growing steadily (30% per month) since formal launch in August 2009.
Compete.com shows over 650,000 unique visitors to Retweet.com in December 2009.
Stat Counter – ReTweet Network
The ReTweet.com content network which includes blogs and websites where the Retweet.com buttons appear. This shows over 15 million unique visitors in December 2009, and more than 10 million first time visitors.
ReTweet has received tremendous response, despite being launched on a minimal budget as a side project. We believe that our experience in launching ReTweet has been an incredibly successful test, definitively proving the viability and market demand for a real-time news service brand that leverages Twitter and associated content networks.
In the hands of the right person(s) with the resources to properly leverage the service, we believe ReTweet.com is poised to become a powerful asset for an existing company, individual, or any other person, interested in moving to the online news market in order to create new venues for ad sales.
Additional Revenue Details
We have never tried to monetize Retweet as it was built from the beginning to be acquired. We are a team built primarily of developers, not salesman.
Additional Traffic Details
We track the retweet traffic using StatCounter. The unique reach ( site + button distribution ) is around 12,000,000 monthly visitors with 26,000,000 page loads.
Since the button acts as an iFrame ( page ) of our site, StatCounter analytics does not show hits to the website homepage exclusively.
Compete.com reported over 600,000 unique visitors for each of the last two months.
|Site Established ?||July 2009|
|Built With ?||—|
|Google Analytics Detected ?||No|
|Domain Registered ?||—|
|Content Unique ?||Yes|
|Design Unique ?||Yes|
|Pages In Google ?||1,180|
|MajesticSEO Inbound Links ?||0|
|SEOmoz mozRank ?||4.59|
|Alexa Rank ?||65,557|