Dropship ecommerce site, revenue-ready (just needs some tweaks and some time put into it). Exact-match Premium domain name, with resell value of its own, regardless of content. $1 Reserve auction!
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The following has been provided by the current owner of ExerciseBalls.com. Please direct any questions or acquisition offers to Starfire Holdings.
-- Dropship/ecommerce site with NO revenue (see below; can be switched on by new owner fairly easily)
-- Exact match domain name was acquired in 2008 for $17,500
-- Organic rankings position site to gain market share from limited supply of competitors
-- $1 Reserve, 30 day auction
The domain ExerciseBalls.com was acquired in 2015 from SnapNames after being dropped by a major domain investor who bought the domain at a domain conference auction for $17,500 in 2008 (NameBio / DomainNameWire.com)
The website was implemented shortly after it was acquired in the summer of 2015. I have invested a significant amount of time building this business.
This is a 2-year old well-established website that is highly ranked in most search engines and is on the first page for Exercise Balls in most search engines.
The website has not been accepting payments aside from the first month because I have been overwhelmed with other commitments and a 1-1/2 year old baby. I started this website a few months before my baby was born so I didn't have the time to focus on building the business.
With a category killer domain, ExerciseBalls.com is positioned to be the leader in this particular market. The site did receive one sale the first month before we even got the DigiCert EV SSL. It was about $90 for 2 exercise balls.
Are you the original owner of the business?
Which platform does the website use?
Where is the site hosted and will this need to change after purchase?
The site is currently hosted at Spark Pay which is owned by Capital One. I prefer this software over Shopify for lots of reasons, but the new owner can certainly host the site with a different company.
Why are you selling the business?
I have been overwhelmed with other companies and a 1-1/2 year old baby; I haven't had the time to focus on building this business.
How is your business monetized?
Drop-shipping capability; otherwise, no further monetization. But there is serious potential.
What are the main expenses of the business? Please list any recurring expenses that account for more than 1% of overall revenue.
Please list all domain names you are including in the sale:
Which social media accounts will you be including?
Are there any email lists included in the sale?
Is there any intellectual property included in the sale (patents, trademarks, etc.)?
Are you including other assets in the sale that you think we should know about?
Are you selling the assets of the business (asset sale) or the company (stock sale)?
I am selling all of the assets of my business (asset sale).
What are the primary traffic sources of the site?
Direct & Organic
The category killer exact match domain attracts direct traffic and since the site is well established and ranks well in most search engines, it gets a good amount of organic traffic as well.
Do you use, or have you experimented with, social media marketing?
No, I have not.
Have you done any Search Engine Optimization?
Yes, I have done minimal SEO.
Please provide a brief overview of the SEO you have performed on this site.
I have built a foundation on which the new owner can really focus on growing the business. Most all the url's are custom for SEO purposes. The site has 5 main categories and 7 sub categories which most of them I have done some SEO work on along with the blog.
Do you or have you ever purchased traffic?
No, I have never purchased traffic.
Has the site ever received any search engine penalties (manual or algorithmic)?
No, to my knowledge my site has never received any search engine penalties.
Do you use, or have you experimented with direct / display advertising?
No, I have not.
Have you experimented with any other sales / marketing initiatives?
Do you have employees or contracts with freelancers?
How is the content of your website produced? Provide a step-by-step breakdown.
I have been responsible for writing all of the content on the website.
Does the owner need specific skillsets in order to successfully operate the site?
I think most anyone can run this website, but most important is your focus and dedication towards growing the business. I started ecommerce without any experience and learned what I needed to along the way.
Do you and/or any employees or freelancers provide customer support?
Please identify and briefly describe your main competitors.
What makes your website better than its competition?
The category-killer exact match domain. Period.
Does the business store physical inventory?
How are shipments into and out of the warehouse / storage units managed?
All orders are drop shipped. When an order is placed on the website, the drop shipper receives the order by email immediately and fulfills the order.
Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?
Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?
What are the primary growth opportunities for the business going forward?
Exercise Balls have massive search volume -- just a Google search for the keyword phrase will show you how valuable it is. Not only is there a perfect opportunity to rank on page 1, but since it is niche focused, it will be a lot cheaper for adwords because of the much higher keyword scores.
Along with all the other categories that are exercise balls such as Chinese Exercise Balls or Exercise Ball Chairs which are a huge market alone. We have these really cool exercise ball chairs for kids that I wanted to add which are fun and useful.
If you love the exercise/fitness industry, then you'll love this niche because exercise balls are one of the top fitness products. Almost anywhere people exercise, you'll find exercise balls including gyms, schools, fitness centers, physical therapy places, and even yoga studios have exercise ball yoga. They have immense benefits for all kinds of people. Lots of schools, offices, and workplaces use exercise ball chairs which help strengthen core muscles and improve posture while sitting. It's amazing how sitting on a ball helps kids focus and do better in school and the same goes for workplaces.
This is a great niche and one of the best things about it is that exercise balls are cheap to ship as they ship deflated in a small box much like a shoebox. This is huge because it's easy to offer free shipping! People are often amazed at the power of exercise balls to make a lasting difference in their lives. I personally use this exercise ball chair everyday, EvolutionChair.com, which was invented by a Dentist in Canada out of necessity because he didn't like anything that was out there. Exercise balls offer the most freedom of movement that no other chair offers.
I have established accounts with a few manufacturers that drop ship with lots more products to be added to the website such as the Gyro Hand Exercise Balls. Chinese Exercise Balls are also a very popular category that I was planning to add as well. Exercise Balls are also very easy to Private Label and brand with the ExerciseBalls.com brand.
The current selection of products on the site is very small. There are so many great products that I have to add, products that can really make a lot of money (such as these). We already are all setup with this company, but have not added their products. As popular as exercise balls are, finding and seeing all of them that are available is like finding a needle in a haystack and I hoped to change all that. Of course, the new owner may have a different strategy in mind such as only selling a few products that are private labeled.
Some things exercise balls are used for:
It's easy to see how great of an opportunity this is when there are many successful companies that are solely focusing on small segments of the Exercise Balls niche so a niche within the niche.
Companies like: (notice both of these sites have category killer premium exact match domains)
My intention for ExerciseBalls.com was to have the World's Largest selection of Exercise Balls which also includes hop balls. Kids and adults love Hop Balls.
Are there any geographical limitations to the potential buyer of the business?
No, there are no geographic limitations.
|Site Established ?||July 2015|
|Built With ?||—|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||18 May 2002|
|Registrar ?||GOOGLE INC.|
|Content Unique ?||No|
|Design Unique ?||No|
|Pages In Google ?||89|
|MajesticSEO Inbound Links ?|
|SEOmoz mozRank ?|
|Alexa Rank ?||14,281,681|