Website for sale

Sold by Auction

$10,650 USD

Ended 34 days ago

Category-killer domain with entire business model already setup ~ OWN this Niche

Dropship ecommerce site, revenue-ready (just needs some tweaks and some time put into it). Exact-match Premium domain name, with resell value of its own, regardless of content. $1 Reserve auction!

At a glance ?

Touch a value for a description

Site Type
Site Age
2 years

Traffic ?

Page Views
Unique Visits

Financials ?

No financial data has been provided for this website

Traffic ?

Uniques Page Views
May 17 144 249
Apr 17 172 421
Mar 17 184 653
Feb 17 178 319
Jan 17 93 188
Dec 16 117 254
Nov 16 126 231
Oct 16 188 379
Sep 16 135 331
Aug 16 172 577
Jul 16 164 543
Jun 16 173 554

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Direct 157 63%
Organic Search 79 32%
Referral 13 5.2%

Top Countries ?

Page Views
United States 213
Canada 8
Australia 4
United Kingdom 3
Netherlands 2

Seller's Notes

The following has been provided by the current owner of ExerciseBalls.com. Please direct any questions or acquisition offers to Starfire Holdings.

Some cliffnotes:
 -- Dropship/ecommerce site with NO revenue (see below; can be switched on by new owner fairly easily)
 -- Exact match domain name was acquired in 2008 for $17,500
 -- Organic rankings position site to gain market share from limited supply of competitors
 -- $1 Reserve, 30 day auction



The domain ExerciseBalls.com was acquired in 2015 from SnapNames after being dropped by a major domain investor who bought the domain at a domain conference auction for $17,500 in 2008 (NameBio / DomainNameWire.com)

The website was implemented shortly after it was acquired in the summer of 2015. I have invested a significant amount of time building this business. 

This is a 2-year old well-established website that is highly ranked in most search engines and is on the first page for Exercise Balls in most search engines.

The website has not been accepting payments aside from the first month because I have been overwhelmed with other commitments and a 1-1/2 year old baby. I started this website a few months before my baby was born so I didn't have the time to focus on building the business.

With a category killer domain, ExerciseBalls.com is positioned to be the leader in this particular market. The site did receive one sale the first month before we even got the DigiCert EV SSL. It was about $90 for 2 exercise balls. 

Are you the original owner of 
the business?

Which platform does the website use?
Spark Pay

Where is the site hosted and will this need to change after purchase?
The site is currently hosted at Spark Pay which is owned by Capital One. I prefer this software over Shopify for lots of reasons, but the new owner can certainly host the site with a different company.

Why are you selling the business?
I have been overwhelmed with other companies and a 1-1/2 year old baby; I haven't had the time to focus on building this business.

How is your business monetized?
Drop-shipping capability; otherwise, no further monetization. But there is serious potential.

What are the main expenses of the business? Please list any recurring expenses that account for more than 1% of overall revenue.

  • $25/month Spark Pay ecommerce software which is owned by Capital One
  • $5/month - Google Apps for Business, which powers the company's email account ([email protected]), Google+, stored files (such as pricing) nicely organized in Google Drive, and Google Domains all under one account
  • DigiCert SSL Extended Validation Certificate (Most Secure) seen in footer -- and address bar is green. It was about $400 for 2 years. Of course, you can choose whatever SSL certificate you want
  • Toll Free Number: (800) 887-6887 @ $15/month for this premium toll free 800 number with (4) eights and (2) sevens in repeating order
  • Only other expenses are order based expenses such as paying for the product, shipping cost, and merchant fees.

Please list all domain names you are including in the sale:

  • ExerciseBalls.com
  • ExerciseBalls.co.uk
  • ExerciseBalls.co
  • ExerciseBalls.us
  • ExerciseBalls.info
  • ExerciseBalls.biz
  • ExerciseBall.co
  • XerciseBalls.com
  • BallFitness.com

Which social media accounts will you be including?

  • Twitter (Twitter.com/exerciseballs)
  • YouTube (Youtube.com/exerciseballs)
  • Pinterest (Pinterest.com/exerciseballs)
  • Google+ (Google.com/+exerciseballs)

Are there any email lists included in the sale?

Is there any intellectual property included in the sale (patents, trademarks, etc.)?

Are you including other assets in the sale that you think we should know about? 

Are you selling the assets of the business (asset sale) or the company (stock sale)?
I am selling all of the assets of my business (asset sale).

What are the primary traffic sources of the site? 
Direct & Organic

The category killer exact match domain attracts direct traffic and since the site is well established and ranks well in most search engines, it gets a good amount of organic traffic as well.

Do you use, or have you experimented with, social media marketing?
No, I have not.

Have you done any Search Engine Optimization?
Yes, I have done minimal SEO.

Please provide a brief overview of the SEO you have performed on this site.
I have built a foundation on which the new owner can really focus on growing the business. Most all the url's are custom for SEO purposes. The site has 5 main categories and 7 sub categories which most of them I have done some SEO work on along with the blog.

Do you or have you ever purchased traffic? 
No, I have never purchased traffic.

Has the site ever received any search engine penalties (manual or algorithmic)? 
No, to my knowledge my site has never received any search engine penalties.

Do you use, or have you experimented with direct / display advertising?
No, I have not.

Have you experimented with any other sales / marketing initiatives?

Do you have employees or contracts with freelancers?

How is the content of your website produced? Provide a step-by-step breakdown.
I have been responsible for writing all of the content on the website.

Does the owner need specific skillsets in order to successfully operate the site?
I think most anyone can run this website, but most important is your focus and dedication towards growing the business. I started ecommerce without any experience and learned what I needed to along the way.

Do you and/or any employees or freelancers provide customer support?

Please identify and briefly describe your main competitors.

  • TheraGear.com (notice that Exercise Balls is the very first category listed on their site and most of their other products are related to exercise balls or accessories)
  • BallsNBands.com (popular website and one of the only sites focused on Exercise)
  • Spri.com (very popular company that brands their own products which can easily be done)

What makes your website better than its competition?
The category-killer exact match domain. Period.

Does the business store physical inventory?

How are shipments into and out of the warehouse / storage units managed?
All orders are drop shipped. When an order is placed on the website, the drop shipper receives the order by email immediately and fulfills the order.

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?

What are the primary growth opportunities for the business going forward? 
Exercise Balls have massive search volume -- just a Google search for the keyword phrase will show you how valuable it is. Not only is there a perfect opportunity to rank on page 1, but since it is niche focused, it will be a lot cheaper for adwords because of the much higher keyword scores. 

Along with all the other categories that are exercise balls such as Chinese Exercise Balls or Exercise Ball Chairs which are a huge market alone. We have these really cool exercise ball chairs for kids that I wanted to add which are fun and useful.

If you love the exercise/fitness industry, then you'll love this niche because exercise balls are one of the top fitness products. Almost anywhere people exercise, you'll find exercise balls including gyms, schools, fitness centers, physical therapy places, and even yoga studios have exercise ball yoga. They have immense benefits for all kinds of people. Lots of schools, offices, and workplaces use exercise ball chairs which help strengthen core muscles and improve posture while sitting. It's amazing how sitting on a ball helps kids focus and do better in school and the same goes for workplaces.

This is a great niche and one of the best things about it is that exercise balls are cheap to ship as they ship deflated in a small box much like a shoebox. This is huge because it's easy to offer free shipping! People are often amazed at the power of exercise balls to make a lasting difference in their lives. I personally use this exercise ball chair everyday, EvolutionChair.com, which was invented by a Dentist in Canada out of necessity because he didn't like anything that was out there. Exercise balls offer the most freedom of movement that no other chair offers.

I have established accounts with a few manufacturers that drop ship with lots more products to be added to the website such as the Gyro Hand Exercise Balls. Chinese Exercise Balls are also a very popular category that I was planning to add as well. Exercise Balls are also very easy to Private Label and brand with the ExerciseBalls.com brand.

The current selection of products on the site is very small. There are so many great products that I have to add, products that can really make a lot of money (such as these). We already are all setup with this company, but have not added their products. As popular as exercise balls are, finding and seeing all of them that are available is like finding a needle in a haystack and I hoped to change all that. Of course, the new owner may have a different strategy in mind such as only selling a few products that are private labeled.

Some things exercise balls are used for:

  • Fitness
  • Therapy
  • Sensory
  • Stretches
  • Posture
  • Birth Balls - most hospitals have exercise balls
  • Sex
  • Kegel Exercise Balls


It's easy to see how great of an opportunity this is when there are many successful companies that are solely focusing on small segments of the Exercise Balls niche so a niche within the niche.

Companies like: (notice both of these sites have category killer premium exact match domains)

  • MedicineBalls.com
  • HopBalls.com (hey are a very solid business with lots of traffic; they say the World's Largest Selection of Hop Balls)

My intention for ExerciseBalls.com was to have the World's Largest selection of Exercise Balls which also includes hop balls. Kids and adults love Hop Balls.

Are there any geographical limitations to the potential buyer of the business?
No, there are no geographic limitations.


Google Trends

Estibot Appraisal

  • $89,000


Site Info

Site Established ? July 2015
Built With ?
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 18 May 2002
Registrar ? GOOGLE INC.
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? No
Design Unique ? No
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 89
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 14,281,681
More info: SEOmoz and SEMRush


kjanas ( new )
Fri, 16 Jun 2017 08:29:12 AEST

Do you keep physical inventory? How is inventory processed? Via email sent to dropshipper?

The seller deleted a comment from Starfire Holdings ( | $841K )
Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Tue, 20 Jun 2017 06:05:42 AEST

@kjanas Thanks for asking -- please see below re. drop-shippers

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Tue, 20 Jun 2017 06:07:44 AEST

>> Directly from the seller -- here is some information on drop-shippers and opportunities yet to be realized! >>


I have established relationships with 6 vendors, but the site only has products from about 2 of those vendors so there are many products that can be added. All 6 vendors drop ship product directly to customers.

While we haven't fulfilled many orders with these companies, I signed up with them because I know they drop ship and had planned to add their products to the website. Each product is assigned to a drop shipper. While I don't know the exact process with each vendor, I can say that most vendors would receive a drop ship order notification email, ship the order using our UPS account #, then bill us depending on the payment plan we have setup with the vendor, some bill once a month and others right after shipping the order, but it really depends on how you and the vendor would like to set this up. If the order is shipped on your UPS account, then you would receive shipping notifications, but they can also ship orders on their account and just charge you for shipping so I am not certain what method is cheaper. I do much drop shipping with my other companies and if possible I prefer to make my own shipping labels and save them as a PDF, then email them to the drop shipper because that gives me more control over shipping and I use a service which gives me the absolute best shipping rates. While this way may not work with all vendors and definitely may involve a little more work, that is not the only benefit to doing it this way as then you can also ensure ExerciseBalls.com shows as the company on the shipping label rather than the drop shipper. Sorry to go into great detail, but this is the ultimate setup for drop shipping is having your company name on the shipping label, sometimes companies will do this if they ship on your account, but you usually have to ask. I am happy to work with the new owner and introduce them to all the vendors and help them nail down a workflow process.

Here is another product I was wanting to add to the website, but have not started working with this company or you could just do the same thing this guy is doing and get the product from China with your own private label.

This is an awesome company that makes all their products in Italy and their whole focus is on Exercise Balls & Accessories which we already work with them, but have yet to add any of their products:

Here they have the cool little exercise ball chairs for kids:

They also make Exercise Balls for pets which is actually a really good niche to target in itself so this company along with another one we work with have a whole line of Exercise Balls made specifically for pets. (See the pics) You can see the many Youtube videos of animals that love playing with their exercise balls.

Px48x48 avatar 73b9b7f0 88a2 4df4 bef7 57c5ed629c08
Ahansome ( new )
Sun, 25 Jun 2017 00:50:36 AEST

In Chrome this morning (does another search engine exist?), I couldn't find this site. I searched for "exercise balls" with and without quotes and looked through the first 10 pages of SERPs. This website is no where to be found for the main search term, your actual domain name.

Here is your exact quote:
"This is a 2-year old well-established website that is highly ranked in most search engines and is on the first page for Exercise Balls in most search engines."

Also, how could you possibly rank? There's almost no content on your site.

You have obviously made a false claim about your SEO and rankings. I'm happy to be corrected if you can prove otherwise.


Px48x48 avatar ba59ee80 afef 4862 9cca aa5ac1484782
managed ( | $1.9K )
Sun, 25 Jun 2017 01:04:23 AEST

I couldn't find it in the first 20 pages of Google..

freshpromo ( new )
Sun, 25 Jun 2017 05:50:14 AEST

Site shows up on 2nd page of Bing for Exercise Balls. Can't find it doing Google searches though.

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Tue, 27 Jun 2017 07:21:18 AEST

@Ahansome Where exactly is the false claim? Owner did not claim top rankings in Google, but on most search engines, and proof of that is to follow in a subsequent comment. Additionally, with more time and work spent on the site, the opportunity to rank higher is achievable. Please revise your comment upon our further clarification, thank you.

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Tue, 27 Jun 2017 07:23:38 AEST

Regarding rankings, via the owner:

"Since the site has been neglected, the rankings are not as good as they have been -- as most search engines like to see fresh content. The search results definitely change & fluctuate everyday. Earlier in this listing, the site was ranking on the 1st page of Bing & Yahoo.

The site has not been ranking in Google for Exercise Balls, but my guess would be that Google likes to see more activity on a website.

With more products added, along with fresh & unique content via blog posts that help answer relevant questions, address specific issues, and motivate readers to start using exercise balls, this site will certainly jump back up in the search engines.

Considering I have been doing nothing with this site for a while and it is still ranking well in the search engines, doing anything you can will help the rankings.

A search will show you how competitive the market is because a lot of people are making money, but targeting the niche with a category killer domain is the ultimate weapon.

The site is on page 7 of Google for Hop Balls and has never even had any hop ball products listed.

YouTube exercise ball fitness videos or sponsored ones would definitely be a good way to target customers.

The following is the results I am currently getting when searching in a private browser:

Exercise Balls
Bing = 2nd page #13
Yahoo = 2nd page #13
DuckDuckGo = 1st page
AOL = 2nd page #13

Exercise Ball Chairs
Bing = 4th page
AOL = 4th page
DuckDuckGo = 2nd page

Half Exercise Balls
Bing = 1st page #4
Yahoo = 1st page #4
DuckDuckGo = 1st page #4
AOL = 1st page #5

Hand Exercise Balls
Bing = 2nd page #15
Yahoo = 1st page #9
DuckDuckGo = 1st page #9
AOL = 1st page #9


Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Tue, 27 Jun 2017 07:29:31 AEST

Just added three attachments, per the ^ above comment ^
(recent rankings on AOL, Bing and Yahoo)

>>> Current Auction Stats <<<

74 bids
230 watchers
7,000+ views

Just over 17 days to go.

The owner is entertaining Buy/Now offers. PM to inquire.

Px48x48 avatar 73b9b7f0 88a2 4df4 bef7 57c5ed629c08
Ahansome ( new )
Tue, 27 Jun 2017 08:01:04 AEST

@Starfire Holdings, To answer your question about the false claim; to say that it ranks on the first page of most search engines for the term "exercise balls," then have these results come back for that term:

Google = can't be found
Bing = 2nd page #13
Yahoo = 2nd page #13
DuckDuckGo = 1st page
AOL = 2nd page #13

This would be a claim, that is in fact, false. Why, because it isn't a claim that's true, is it?

I never said the site doesn't have potential or hasn't ranked better. All I did was simply evaluate your statement as it was worded. I'm sure it has lots of potential, but if I'm to spend 4-5K on anything it should be represented 100% accurately. I appreciate you clarifying it's rankings. I'm sure everyone else watching it does too. Thank you!

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Tue, 27 Jun 2017 08:58:38 AEST

@Ahansome The seller's attachments re. first page rankings is quite recent. But we will go through and revise these statements accordingly. I am seeing the rankings change daily, and they also reflect differently on different browsers and in different locations.

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Tue, 04 Jul 2017 05:24:46 AEST

Adding a screenshot of ExerciseBalls.com being spotted on the second page of Bing for the term "balance balls" (see attachments).

Almost 300 watchers, almost 11,000 views...and the final 10 days remaining.

PM any questions or private offers. Happy 4th, everyone.

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Thu, 06 Jul 2017 05:50:45 AEST

Hope everyone had a Happy 4th!

300+ Watchers (that's insane!) and 12,000+ views...Still over a week to go.

BIN added! Offers welcome.

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Fri, 07 Jul 2017 12:33:20 AEST

Some clarification on drop-shipping, and margins -- from the current owner:

"All drop shippers are in the USA and ship from the USA! Orders ship within 1-2 business days and it usually takes about a week to be delivered anywhere in the USA. Probably a week and a half for Canada.

The accounts should be easily transferable and of course I will work with the new owner to get all the accounts squared away. I am certain they will be happy to work with the new owner!

So for the following product, the margin is just over 50%.

Cost: $46.65
Retail: $95
Shipping: $11
PROFIT: $37.35

This is the actual shipping cost of this product shipping to North Carolina. Merchant fees are about 3% of total so that would be about $3 for the above order. Shipping is very cheap for exercise balls, probably one of the least expensive products to ship in the fitness category -- since exercise balls ship deflated in a box much like a shoebox and are pretty lightweight.

I would probably re-price most products to have a 40-45% profit margin since expenses are minimal with drop shipping. Most products on the site currently have a 50% profit margin. For example, I would probably sell this product for $84.99 with a 45% margin. Of course, you could try different strategies to find what works best! Lowering the retail amount on the item above would look like this:

Cost: $46.65
Retail: $84.99
Shipping: $11
PROFIT: $27.34

People often purchase multiple exercise balls in different sizes, especially yoga studios, fitness centers and everyday people looking to use them at home. I personally have multiple exercise balls around our house and I use at least one of them every single day -- and this was long before I even started this business. The Exercise Ball Chairs category has major potential as well. Most physical therapists I know have exercise balls and use them all the time with their clients which brings up a very good target market. Our software can have different customer types so you could have a Business customer type and offer them a percent discount, so when they login, they will receive discounted pricing and maybe they could in return refer customers to you with the Affiliate Program.

I will mention again that the current selection of products does not even scratch the surface of all the opportunities available in this niche."

Px48x48 avatar 599e61f2 aebc 4bb3 976b 73fabf89de7f
Rob-Online ( new )
Sat, 08 Jul 2017 20:06:22 AEST

How much would you say has been invested in this site?

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Sun, 09 Jul 2017 05:29:47 AEST

@Rob-Online Thanks for your question -- Here's a direct response from the owner:

"The most significant investment has been my time researching the niche, studying the market, sourcing the best products for each product category and tinkering with the site. And this ain't my first rodeo so I have been very particular about every aspect of this business as I love the products -- and the niche is ripe for targeting. I will say that eCommerce is definitely not a get rich quick scheme, but without a doubt, it is definitely one of the best lifestyle businesses because of the leverage, flexibility, and location freedom it provides. Ecommerce is war so it will be a fight gaining market share in any niche, but I personally would never enter a niche without the category killer EMD (exact match domain) -- as that provides the greatest advantage for maximizing your success in a niche. People love & trust EMD domains. Just look at the battle between Amazon, Walmart, & Target.

In the beginning, it's very important to invest as much time as possible learning the niche which will inspire opportunities that arise after doing some digging. You may have experience with exercise balls or an affinity for fitness which will help a lot. If you aren't spending time on your business, your competitors are. A lot of this has been done which will immensely help the new owner and I am really looking forward to working with the new owner to share my insight into the business. Believe me, I live & breath eCommerce so I can talk for hours about it. At some point down the line, it will be good to outsource certain tasks which is easy to do today. Beyond the minimal monthly expenses, I have well over $10K invested in this business, but the most significant investment has been my time spent building the business so I really think the new owner will be very happy with this business if they are passionate about this niche. I am sure the site will quickly gain traction if the new owner focuses on increasing conversions."

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Tue, 11 Jul 2017 07:47:22 AEST


A hair shy of 330 watchers & 15,000 views -- epic interest in this out-of-the-box scalable business venture, complete with exact-match domain name.

BIN lowered to $31,500 -- Offers considered.

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Wed, 12 Jul 2017 04:36:53 AEST

We're looking forward to seeing this in the Editor's Choice section of Flippa's Websites newsletter, which will increase the reach and interest of this auction exponentially!

2 Days to go -- over 15,000 views -- 335 watching

BIN lowered to $31,000 !

cavies ( new )
Thu, 13 Jul 2017 01:49:20 AEST

You indicated that your cost for ballast weighted exercise balls is 46.65, plus $11 in shipping, but Unique Fitness is selling the same product for $39.95 with free shipping. How can one make money given these pricing dynamics?

cdncobra ( | $10.9K )
Thu, 13 Jul 2017 03:03:23 AEST

Cavies, I agree , did the same comparisons in marketplace. But i guess the idea is that it's up to you to change the supplier and negotiate better deals. For now, I see this as a bit of a challenge for this niche.

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Thu, 13 Jul 2017 03:55:20 AEST

@cdncobra @cavies

Here's the owner's take on this:

"That's a good question and brings up a lot of questions. This is the question that every eCommerce company on the planet should be asking. Many manufacturers actually address this problem head-on by implementing MAP pricing so retailers cannot go below a certain threshold because everyone knows it's a fight to the bottom. ​

The good news is you have options because in eCommerce you have to be creative, different, understand your niche more than anyone. You can only sell a small selection of your own branded products or you can work exclusive deals with manufacturers to sell their products. The latter can be difficult to do starting out, but down the line as the company gains market share, should be easier to do.

This manufacturer, Bosu -- as I know -- does have a MAP pricing policy so we should be able to get the product for the same cost, they are just selling it for the lowest they can under the MAP pricing. We can probably get better pricing as it's been quite some time since I negotiated pricing. This is one of the challenges that makes eCommerce what it is. It probably wouldn't be hard at all to figure out exactly how this company is selling the product for that price and by all means you could likely do the same thing; it could be the difference between stocking the product vs. drop shipping.

If you're selling other companies' products, you will most always have competition, but that doesn't mean that the business can't thrive even selling products for more than competitors if you provide value to the niche and position yourself as an authority -- especially with the exact match domain.

Most important is how this site will rank because the higher you rank, the more traffic and sales even if you sell at higher margins. If there was no market for selling products for a higher price, Amazon, Walmart and Costco would be the only stores in the world. The more value you invest in the niche, the higher you will rank because this is where most companies fail: they're not niche focused, they're just selling products; there's no passion, just profits. And I say this with years of experience selling products much higher than Amazon. Sure, I don't sell as much as Amazon, but I don't have to because I choose to make money on the products I sell whereas Amazon doesn't mind losing money on many products they sell.

And if healthy competition isn't your forte, eCommerce is probably not the best pursuit!"

cavies ( new )
Thu, 13 Jul 2017 04:15:59 AEST

@Starfire Holdings Thank you. That's certainly a logical explanation. Changing to an inventory model, of course, impacts the cash flow model and risk somewhat, but it may well be a risk worth taking. Thanks again.

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Thu, 13 Jul 2017 04:20:33 AEST

@cavies You're welcome, and thanks for your great question.

This auction is really hanging in suspense: about 28 HOURS TO GO, now over 16,000 views!

BIN lowered to $30,500 -- Offers welcome via PM!

cdncobra ( | $10.9K )
Thu, 13 Jul 2017 09:24:56 AEST

too rich for me, ROI on this is over 20 years

Sansjy ( | $8.05K )
Thu, 13 Jul 2017 12:48:09 AEST

Will the current drop shippers based in USA will work with the non US company or person?

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Fri, 14 Jul 2017 03:28:20 AEST

Thanks for your question, @Sansjy

From the owner:

"I think you could run the business from almost anywhere there is a computer with internet. If need be, you could have a fulfillment warehouse stock & fulfill orders in the US. It's common for people to do business inside the US while living outside the country. I am not certain if all of the drop shippers would drop ship, but I don't see any reason why they wouldn't just because you are outside the country. I do much business in Europe even though I have never been to Europe, and there are different challenges, but nothing that can't be worked thru. I am no lawyer, but maybe you need to setup a corporation to do biz in the US. It would be worth looking into because if that's the case, then there shouldn't be any problems with the drop shippers. You can also use ExerciseBalls.co.uk to target Europe. I know people that live outside the US and do business inside the US and I know there are many advantages to doing so, but you have to get setup properly."

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Fri, 14 Jul 2017 03:28:57 AEST

** 5 HOURS to go: **

BIN @ $30,000

350+ Watchers

17,000+ views

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Fri, 14 Jul 2017 05:20:58 AEST

Just under 3 HOURS to go - BIN lowered to $29,000

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Fri, 14 Jul 2017 07:26:56 AEST

45 Minutes!

$28,000 BIN

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Fri, 14 Jul 2017 08:23:40 AEST

Approaching 17,500 views.

BIN lowered!

< 45 minutes to go

cdncobra ( | $10.9K )
Fri, 14 Jul 2017 09:10:26 AEST

Wow, I just recorded this sight beating a bid within 4 seconds by $50, for 6 times in a row. Something is fishy here, as this could only be done through automation. I assume this site has a system to drive up the price by being a fake bidder. Am I wrong here?

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Fri, 14 Jul 2017 09:12:52 AEST

@cdncobra That is how proxy bidding works. In a no-reserve auction, you can place your max bid as a proxy, and it will automatically bid up on your behalf by the lowest interval bid amount. In this case, it was $50.

cdncobra ( | $10.9K )
Fri, 14 Jul 2017 09:21:14 AEST

There is no proxy option available that i can see, at least not available to the general public.

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Fri, 14 Jul 2017 09:22:25 AEST

@cdncobra There is no proxy "button" to press. You just enter your highest bid, click "Place Bid" and walk away.

cdncobra ( | $10.9K )
Fri, 14 Jul 2017 09:26:48 AEST

Sorry, but i have seen bids jump by larger amounts at one time. This action jumped in increments of $50 for 6 times, within 4 seconds on each bid. why wouldn't that bid just jump up to $300? It stopped when the bidding stopped. Just saying very odd. And it's a brand new bidder.

cdncobra ( | $10.9K )
Fri, 14 Jul 2017 09:34:10 AEST

We have seen this auction be extended twice and then a brand new bidder come into play with minutes left and has the ability to outbid someone in 4 seconds. Just saying this is very odd and would like to report to Flippa and open up the conversation online to understand better.

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Fri, 14 Jul 2017 09:39:23 AEST

@cdncobra Let me break it down for you so you can get a clearer understanding of what proxy bidding does. It will automatically place a bid on your behalf for the lowest amount possible up to your maximum bid using an increment bidding system.

Let's say your proxy bid is $15,000 and bidding is at $10,000. If someone bids $11,000, your proxy bid would "jump" to $11,100 to ensure you remain the high bidder up to your proxy bid amount of $15,000. If someone bids $15,001 you would get outbid by one dollar and your proxy bid would no longer be in effect. Does that make sense?

It's not only common, but a standard in most if not all no-reserve auctions.

To answer your other question. That happens in auctions all the time. There are thousands of viewers and hundreds of watchers. Bidders will always wait till the last minute to jump in.

Feel free to report the auction till you are blue in the face. We've maintained high integrity auctions with nothing but positive feedback for years. You mention the "new" status bidder jumping in last second. Your status is "new" as well... should we report you in like for continued harassment of a legitimate auction process?

cdncobra ( | $10.9K )
Fri, 14 Jul 2017 09:45:29 AEST

Thanks for update, can you explain how I can enter a proxy bid? you stated "There is no proxy "button" to press. You just enter your highest bid, click "Place Bid" and walk away." If i enter a bid now for another $200, it will recognize $200, it won't just post $50 in increments to match another bidder. Sorry, kindly educate me on this.

cdncobra ( | $10.9K )
Fri, 14 Jul 2017 09:47:54 AEST

So you are saying if I enter $10,000 right now, it will only recognize the gap between these other mystery proxy bids? And it won't post the full $10,000?

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Fri, 14 Jul 2017 09:51:00 AEST

@cdncobra Yes. However, if somebody has an $11,000 proxy bid you would get instantly outbid to $10,100.

Px48x48 avatar ba59ee80 afef 4862 9cca aa5ac1484782
managed ( | $1.9K )
Fri, 14 Jul 2017 09:52:00 AEST

The point of proxy bidding is to allow you to "win" the auction at the lowest possible amount. Why would you want to spend $15k on something if you can get it for $11k? You're willing to go UP TO $15k but doesn't mean you want to.. hopefully that clarifies it a bit..

bae ( | $23.3K )
Fri, 14 Jul 2017 09:59:05 AEST

Maybe this will help:


Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Fri, 14 Jul 2017 10:21:28 AEST

This could take off shortly -- BIN lowered to $24,000: first come, first serve.

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Fri, 14 Jul 2017 10:37:03 AEST

BIN lowered with next bid.

Px48x48 avatar 80b6f8d5 0616 4443 be74 111d6a446002
Starfire Holdings ( | $841K )
Fri, 14 Jul 2017 10:54:18 AEST

This may go all night!

Buy It Now lowered to $22,000.

Act quick if you want this. PM all offers above $20,000.

habitat702 ( new )
Fri, 14 Jul 2017 12:57:41 AEST

Sounding desperate now...

The Seller
Px140x140 avatar 80b6f8d5 0616 4443 be74 111d6a446002 Starfire Holdings Super seller badge
216 transactions totalling $841,045
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