Since its inception in 2010, this online business has specialized in providing WordPress themes, plugin software, and subscription-based support services. It has established a significant customer base that includes solo-entrepreneurs and small businesses seeking to create or expand their online presence. Originally launched as a bootstrapped venture by a single individual, the business has grown into a successful entity with a globally distributed support and development team. The current owner is looking to sell the business to focus on new projects.
The ideal buyer is described as someone looking to acquire a trademarked company with a history of success and well-organized operations. The sale package includes the main website domain, an additional 20 domains, a mailing list of 35,000 segmented subscribers managed through MailChimp, and a MySQL database containing information on 50,000 users including customers and affiliates. Social media accounts across platforms such as Facebook, LinkedIn, YouTube, and Twitter are also included. The existing support and development staff are willing to continue working under new ownership.
The business is primarily monetized through the sales of WordPress themes and plugins, subscriptions for ongoing support, and an affiliate network marketplace. Essential responsibilities managed by the current owner involve overall management, marketing, business development, and aspects of product and website development. Other operational roles, such as lead developer, customer support, and bookkeeping, are managed by six contracted, globally dispersed staff members. These team members are fully transferable to the new owner.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
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3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
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1. Agreements & Contracts.
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2. Conduct Due Diligence.
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