A celebrity gossip and entertainment website focuses on content tailored for a male audience, boasting a collection of over 5,300 articles and 30,000 photo attachments. The site's content is strategically crafted to optimize search engine visibility and generate revenue through in-text advertising. The website's income originates from several advertisement providers, including Kitara Media, Blogads, and Vibrant text ads. In recent months, the site experimented with different ad networks, which temporarily resulted in a slight decline in revenue in January. Despite this dip, there’s potential for improvement with the integration of a new ad network. Traffic to the website is primarily driven by search engines, contributing approximately 50% of the total traffic. An additional 38% of traffic is acquired through referral sites, while the remaining 12% stems from direct visits. The site presents a promising opportunity for enhanced performance with the correct ad network strategies.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More