Once a dominant force in the coupon website arena, this site was highly successful in the early 2000s, achieving top search engine rankings and generating significant profits, including over $1,000 daily. As one of the leading affiliates for a major computer company, it drove nearly a million dollars in revenue in just a month. However, changes in search engine algorithms and mounting competition, particularly from those using black hat tactics, led to a decline in its visibility. Meanwhile, the owner shifted focus to a thriving ecommerce venture, leaving this site unattended. Efforts were made to revive the site by updating its software and integrating community features, but these steps weren't fully realized. Despite possessing a robust codebase, the design remains outdated, and automatic importers are incomplete. Presently, the site generates minimal revenue due to a lack of attention but holds potential for growth. Its true value lies in its premium domain and legacy link popularity. In its heyday, the site was incredibly lucrative, especially with its affiliation to major merchants, achieving $17,000 in revenue during a peak month in 2003. Currently, it sees modest traffic of around 120 unique visitors daily. The site's primary appeal is the opportunity to capitalize on “coupon code” searches, a highly popular term, by leveraging its established domain and past goodwill. The owner, occupied with more relevant and successful ventures, is unable to devote the required effort to unlock its earning potential.