The sale of a certain business includes an established website/brand, automated backup systems, an existing customer base, an established server, and three domain names for the brand with various extensions. To keep the business running, minimal technical support is needed to guide customers. The business is being sold due to personal health reasons. Revenue is generated through customer payments for backup processing and storage. Customers can add funds to their account balance, with charges deducted based on usage. Expenses include a dedicated server costing $799 per month, along with domain renewals, DNS services, SSL certificates, and payment processing fees.
The business has primarily relied on organic marketing through Google and recommendations from third-party blogs. It attracts users from the WordPress plugin directory, with potential to expand marketing efforts by developing plugins for other platforms like Drupal and Joomla. Traffic data is skewed by a high-ranking article on file sizes, drawing significant traffic but reducing average visit duration and increasing bounce rates. This is not problematic as users primarily interact with the site for backup services and rarely revisit.
For future growth, increasing the customer base is key to boosting revenue. There are opportunities to offer additional services such as managed website recoveries, more plugins for various software, and high-end server backup solutions. The business could complement existing backup services, including those for personal computers or email backups.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More