The owner of an established WordPress theme store acquired the website in late 2016, intending to enhance its traffic and revenue potential. The site, now fully compatible with the latest WordPress versions, has also integrated with WooCommerce and a page builder. Despite these advancements, the owner notes the absence of new theme designs as a key area for future growth. The platform, built on WordPress, uses technologies like MAXCDN and a free SSL certificate. Admin management is facilitated by a tool similar to ones used by leading theme providers. The primary earnings stem from theme sales and a presence on a marketplace. The owner is selling due to time constraints, especially after becoming a parent. All social media and marketplace accounts associated with the site will be transferred, alongside an affiliate account. Assets included in the sale feature a domain name, social accounts, email lists, several completed WordPress themes, and one nearly complete theme. The business's expenses primarily involve email marketing, with support tasks managed personally by the owner. There are no significant costs for content production, and the platform is not passive, requiring ongoing theme updates and customer interaction. The site holds a strong organic reach and a consistent customer base. Future opportunities lie in launching new themes, which the owner believes could greatly boost earnings. Post-sale, the seller offers a brief support period to facilitate the transition. Overall, the site is positioned for individuals or agencies passionate about WordPress design with the skill set to capitalize on its potential.