Website for sale

Current price

$70,000 USD

17 days left

Prepper Site with 116,505 uniques/mo making $8,003/mo

Top Tier Prepping and Survival Site with huge following and industry credibility.

At a glance ?

Touch a value for a description

Site Type
Wordpress 4.7
Site Age
4 years

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit
AdSense Revenue

Traffic ?

Uniques Page Views
Apr 17 108,252 224,326
Mar 17 122,521 279,634
Feb 17 118,742 269,395
Jan 17 143,645 306,787
Dec 16 136,716 287,725
Nov 16 131,496 294,186
Oct 16 155,887 360,999
Sep 16 143,664 318,807
Aug 16 156,418 335,957
Jul 16 177,550 373,157
Jun 16 156,758 321,459
May 16 149,227 308,212

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Organic Search 73,586 33%
Direct 65,556 29%
Referral 45,553 20%
Email 31,313 14%
Social 8,043 3.6%

Top Countries ?

Page Views
United States 185,689
Canada 9,176
Australia 4,198
United Kingdom 4,005
Philippines 1,775

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense
  • This website also earns revenue with Affiliate Income, Advertising Sales, and Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
May 16 $5,578 $256 $5,322
Jun 16 $4,982 $256 $4,726
Jul 16 $6,768 $261 $6,507
Aug 16 $9,014 $256 $8,758
Sep 16 $7,244 $256 $6,988
Oct 16 $7,320 $256 $7,064
Nov 16 $12,581 $256 $12,325
Dec 16 $10,611 $256 $10,355
Jan 17 $11,903 $285 $11,618
Feb 17 $9,857 $286 $9,571
Mar 17 $7,053 $286 $6,767
Apr 17 $7,101 $286 $6,815

Seller's Notes was established in 2013 as a way to share preparedness and survival tips and suggestions. Google Ads were used almost from the beginning as well as sales of individual ads. When opened up in our state, the links were monetized with an Amazon affiliates account. Amazon and Google provide the highest and most consistent revenue on average but we have a lot of diversity with other providers and sales of downloadable material.

The site is built entirely on WordPress and virtually all of the content is unique. I personally wrote over 500 of the 1,198 (and counting) articles. We gave up on Facebook and Twitter, but those could still be leveraged for additional traffic sources. Site is highly ranked in Google for various terms (prepper, preppers, preppers list, ) Revenue spikes in the last quarter and slowly drops each year toward the summer but picks back up.

Sale comes with the domain transfer, website backup and DB files. Newsletter Subscriber List.  Buyer is free to change all Amazon links and Google Ad codes to their own. Sales will be handled via escrow.

Selling due to other interests that have popped up and lack of time to devote daily to the blog at this point in my life. It's a great source of income.

How is your business monetized?


Please describe your business model in 1 to 5 sentences

This is a Prepping Blog built off articles created by myself and others. I sell Advertising blocks, use Google Ads and Amazon affiliate links for revenue.

Are you the original owner of the business?


Which platform does the website use?


Where is the site hosted and will this need to change after purchase?

GoDaddy - Doesn't have to change hosting companies, but it will need to move to a different account.

Why are you selling the business?I have other interests that I am interested in pursuing.

Can the website’s revenue be accurately tracked back to the website, i.e. do payment descriptions/details include the website’s name or reference to the website’s products?

Yes, revenue can be accurately tracked back to the business.

Is the website’s revenue kept separate from other business and personal accounts?

No, the revenue is not kept separate.

If necessary, do you have tax returns available to support your revenue claims?

No, I do not have tax returns available at this time.

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers.

What are the main expenses of the business? Please list any recurring expenses that account for more than 1% of overall revenue

Main expenses are: 

  • Hosting 
  • Newsletter Services 
  • Contests - I run a contest to bring in additional articles. This is not a mandatory expense

Are you including any social media accounts in the sale?


Are there any email lists included in the sale?


Where are email lists held and how many subscribers does each list have?

MailChimp - 18K + Subscribers

Is there any intellectual property included in the sale (patents, trademarks, etc.)?


Are you including other assets in the sale that you think we should know about?


Are you selling the assets of the business (asset sale) or the company (stock sale)?

I am selling all of the assets of my business, asset sale.

What are the primary traffic sources of the site? (Choose the top 2)


Why do you think the site's top traffic sources are the the ones you chose above?

Because I know where my traffic comes from everyday using both Google and Jetpack for WordPress.

Do you use, or have you experimented with, social media marketing?

Yes, I have in the past but not currently.

Have you done any Search Engine Optimization?

Yes, I have done substantial SEO.

Please provide a brief overview of the SEO you have performed on this site

I have been using Yoast plugin since the beginning to set keywords, description and monitor all articles for proper SEO.

Do you or have you ever purchased traffic?

No, I have never purchased traffic.

Has the site ever received any search engine penalties (manual or algorithmic)?

No, to my knowledge my site has never received any search engine penalties.

Do you use, or have you experimented with direct / display advertising?

No, I have not.

Have you experimented with any other sales / marketing initiatives?


Do you have employees or contracts with freelancers?No
How is the content of your website produced? Provide a step-by-step breakdown

I wrote over 500 of the articles myself, a small percentage were reposted with permission and full attribution from other sources. Some were donated and many were entered via a writing contest I have been running. I retain full rights to all of the contest articles.

Task 1 Managing Operations
Who Owner
Hours per week 7
How may people perform this task? 1
Does the owner need specific skillsets in order to successfully operate the site? You need to know how to run a blog or else how to pay someone to do this for you.

Please identify and briefly describe your main competitors (1-3 is fine)


What makes your website better than its competition? is a daily survival blog devoted to a wide variety of preparedness, survival, self-reliance and personal defense topics for readers who want to protect themselves and their family from seen and unseen disasters in our future. I started in January of 2013, with the goal of helping people become more prepared for life’s curve-balls. It is my belief that anyone can take steps to be more prepared for natural or man-made disasters regardless of your age or physical ability. With that in mind, I want to do anything I can to motivate people, share lessons I learned and continue to learn along the way, provide a platform for others to speak out about preparedness topics and to share their own personal experiences. 

  • Since starting we have published over 1040 articles which have been viewed more than 12.1 million times. We have had visitors from over 180 countries and are fortunate to be featured on such industry favorites as SHTF Plan, Survival Blog, The Daily Sheeple, Survival Life,  DC Clothesline, Prepper Website,  Ready Nutrition, Activist Post and so many more! 
  • We don't just regurgitate headlines and make predictions based upon conspiracies, we help everyone take logical steps to be more prepared with well-written articles and common sense.

Which ad networks does the website utilize?


Are all ad networks transferable to the new owner?


Please explain which networks are not transferable and why

Adsense is mapped to my personal account - if there is an easy way to transfer I'd be happy to do that. Optionally, changing the Adsense code would only take minutes and I would be happy to do that.

Does your website utilize direct advertising?


Please list all affiliates generating more than 1% of total revenue 

Participant in the Amazon Services LLC Associates Program

Are all affiliate relationships transferable to the new owner?


Does the business store physical inventory?


Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Yes, I am.

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?


What are the primary growth opportunities for the business going forward?

The prepper market continues to grow as more and more people feel a sense of foreboding about the future.

Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations.

Site Info

Site Established ? January 2013
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 23 January 2013
Registrar ? GODADDY.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? No
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 3,160
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 192,797
More info: SEOmoz and SEMRush


MikeThinkable ( new )
Thu, 18 May 2017 07:43:46 AEST

The video links appear to not work? (walk thrus)

patHenry ( new )
Thu, 18 May 2017 08:54:08 AEST

@MikeThinkable The video links are private and I am happy to share them with interested bidders or conduct a private walk-through via Skype.

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kwillsky ( | $1.97K )
Thu, 18 May 2017 11:04:22 AEST

@MikeThinkable The video links are private and I am happy to share them with interested bidders or conduct a private walk-through via Skype.

I would like to see the video walk through.

NancyJoe19 ( | $143K )
Thu, 18 May 2017 11:04:59 AEST

A Facebook page?? :-)

patHenry ( new )
Thu, 18 May 2017 11:57:23 AEST

@NancyJoe19 Are you asking if I have one? There is no Facebook page anymore. I had one but they didn't like me using a pen name so I had to let it go. If you want to purchase the site, you are always able to set up FB and use them of course.

NancyJoe19 ( | $143K )
Thu, 18 May 2017 13:55:30 AEST

@patHenry thanks for your response. The traffic is all organic?

patHenry ( new )
Thu, 18 May 2017 22:35:10 AEST

@NancyJoe19 The traffic is not 100% "organic" - as in from searches only, but you can see the breakdown from Google Analytics above. I don't use any means to drive traffic to the site outside of our daily email newsletter that is sent to our subscriber base. It's a pretty good mix of Organic from SEO and referrals from other sites who have linked to our articles over the years.

NancyJoe19 ( | $143K )
Fri, 19 May 2017 02:21:57 AEST

Google Analytics is above in the listing?

itsd ( new )
Fri, 19 May 2017 02:39:30 AEST

You have your Adsense shared on 4 different sites. How much is the making without the other 3 like


patHenry ( new )
Fri, 19 May 2017 04:55:08 AEST

@itsd I only have my tags on one other site that I own and control ( The Prepper Journal is the only income producing Adsense so all the Adsense revenue you see is for the Prepper Journal. There is only one other site with Adsense tags and it doesn't make more than $1 per month on average.

The other sites listed in that link may have copied one of my articles and sucked up the code with it - kinda out of my control - but there is no income of any significant amount derived from any of the tags except the ones I have on the Prepper Journal.

patHenry ( new )
Fri, 19 May 2017 04:56:22 AEST

@NancyJoe19 Yes, the Traffic figures are based upon Flippa Verified Google Analytics for the Prepper Journal.

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kelceylehrich ( new )
Fri, 19 May 2017 23:05:32 AEST

You're willing to sign a non-compete but have other holdings in the survival / prepper niche - are those included in the sale then?

patHenry ( new )
Sat, 20 May 2017 01:02:53 AEST

@kelceylehrich I have one other site yes, but it wouldn't/does not compete at all for traffic the Prepper Journal receives. The other site I own is not a blog. The only content it has is a rating of sites. Happy to add that to the non-compete though if it would help a buyer feel more comfortable.

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kelceylehrich ( new )
Sat, 20 May 2017 01:30:34 AEST

@patHenry I'm assuming it has some SEO benefit for this business? Does it generate any revenue? Is there any reason not to include it with this business?

patHenry ( new )
Sat, 20 May 2017 01:38:45 AEST

@kelceylehrich The other site ( generates zero revenue. Costs more to host it than it brings in and I have the stats on the number of referrals we have received from it. However, if I can throw that in to sweeten the pot, then I would be agreeable to that.

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kelceylehrich ( new )
Sat, 20 May 2017 01:40:36 AEST

sounds good. Are you going to post a BIN price or wait the full term of the auction?

patHenry ( new )
Sat, 20 May 2017 02:57:45 AEST

@kelceylehrich Right now there is no BIN Price and I'd like to see what happens with the auction.

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kelceylehrich ( new )
Sat, 20 May 2017 02:59:58 AEST

Got it, would you do a remote video walk through of GA along with the various financial dashboards?

patHenry ( new )
Sat, 20 May 2017 03:08:49 AEST

@kelceylehrich Happy to. Send me a private message with your Email and some date/time availability and I can send out a Skype invite.

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axelerator ( | $1.36K )
Mon, 22 May 2017 09:12:46 AEST

Hi. What is the "banner ads" revenue in revenue breakdown screenshot exactly means? You sell direct ads? You outreach advertisers or they write to you? As this seems to be a big chunk of revenue, can you go more detailed here please? Thank you!

patHenry ( new )
Mon, 22 May 2017 23:16:36 AEST

@axelerator Yes, I sell ads direct to buyers from my site I don't reach out to anyone, they contact me, select a spot and get a quote. Most terms are for 3 months.

marantz ( new )
Thu, 25 May 2017 06:48:25 AEST

I see a drop in the profits in the last few months. I know that a lot of prepper sites lost a lot of traffic as many preppers are happier now with Trump in power than they would have been with Clinton. Is this why you’re selling and/or why the traffic numbers are declining?

Also, I know the amazon affiliate rate cuts have been changing numbers for a lot of content sites. Have you had much of a drop in the couple weeks since those changes came out?


patHenry ( new )
Thu, 25 May 2017 08:33:04 AEST

@marantz I am not selling because of any decrease in traffic or revenue. Even with both of those factors, the site is still paying me a very decent salary considering an investment of at max two hours a day - 6 days a week. Last year was my highest (revenue wise) so far so I am not selling just because of a dip.

Now, that doesn't mean that traffic has not declined slightly or that revenue has decreased. To your two points, there are a lot of things going on. Yes, you are right that with the election of DT, many people who were worried about the potential of Hillary or even BO have been appeased, but an election cycle or politics in general can swing the other way pretty quickly. GW was in the office and we had 9/11, then the stock market collapse. Disasters don't respect any political party.

We have always seen a reduction in traffic during the summer months and while this is earlier than usual, it could be related. I have also not been as diligent with amazon affiliate links as I have been in the past. A more intentional strategy his could change and the revenue would go back up I would presume.

Additionally, we have been on an almost steady rise since the beginning so a small leveling or even a decrease doesn't concern me that much. The over all trend is up. We have thousands of articles, and a majority of traffic comes from organic searches. My top 10 of all time weren't even posted this year I don't believe.

I am selling simply because I have other projects I want to pursue and would rather not have this side job being a distraction. I threw myself into this pretty hard for a long time and now I would like to do the same with something else. I have a day job, so this is side income for me. Still, I'd rather focus primarily on something new. However, if the time is not right for some other owner I will keep it and continue to bring in job replacing income every month. I'll just have to figure out something different with my new project.

The Seller
Sellerdefaultavatar patHenry Pat Henry


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