Top Tier Prepping and Survival Site with huge following and industry credibility.
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ThePrepperJournal.com was established in 2013 as a way to share preparedness and survival tips and suggestions. Google Ads were used almost from the beginning as well as sales of individual ads. When Amazon.com opened up in our state, the links were monetized with an Amazon affiliates account. Amazon and Google provide the highest and most consistent revenue on average but we have a lot of diversity with other providers and sales of downloadable material.
The site is built entirely on WordPress and virtually all of the content is unique. I personally wrote over 500 of the 1,198 (and counting) articles. We gave up on Facebook and Twitter, but those could still be leveraged for additional traffic sources. Site is highly ranked in Google for various terms (prepper, preppers, preppers list, ) Revenue spikes in the last quarter and slowly drops each year toward the summer but picks back up.
Sale comes with the domain transfer, website backup and DB files. Newsletter Subscriber List. Buyer is free to change all Amazon links and Google Ad codes to their own. Sales will be handled via escrow.
Selling due to other interests that have popped up and lack of time to devote daily to the blog at this point in my life. It's a great source of income.
How is your business monetized?
Please describe your business model in 1 to 5 sentences
This is a Prepping Blog built off articles created by myself and others. I sell Advertising blocks, use Google Ads and Amazon affiliate links for revenue.
Are you the original owner of the business?
Which platform does the website use?
Where is the site hosted and will this need to change after purchase?
GoDaddy - Doesn't have to change hosting companies, but it will need to move to a different account.
Why are you selling the business?I have other interests that I am interested in pursuing.
Can the website’s revenue be accurately tracked back to the website, i.e. do payment descriptions/details include the website’s name or reference to the website’s products?
Yes, revenue can be accurately tracked back to the business.
Is the website’s revenue kept separate from other business and personal accounts?
No, the revenue is not kept separate.
If necessary, do you have tax returns available to support your revenue claims?
No, I do not have tax returns available at this time.
Are you willing to provide live revenue verification?
Yes, upon request from serious buyers.
What are the main expenses of the business? Please list any recurring expenses that account for more than 1% of overall revenue
Main expenses are:
Are you including any social media accounts in the sale?
Are there any email lists included in the sale?
Where are email lists held and how many subscribers does each list have?
MailChimp - 18K + Subscribers
Is there any intellectual property included in the sale (patents, trademarks, etc.)?
Are you including other assets in the sale that you think we should know about?
Are you selling the assets of the business (asset sale) or the company (stock sale)?
I am selling all of the assets of my business, asset sale.
What are the primary traffic sources of the site? (Choose the top 2)
Why do you think the site's top traffic sources are the the ones you chose above?
Because I know where my traffic comes from everyday using both Google and Jetpack for WordPress.
Do you use, or have you experimented with, social media marketing?
Yes, I have in the past but not currently.
Have you done any Search Engine Optimization?
Yes, I have done substantial SEO.
Please provide a brief overview of the SEO you have performed on this site
I have been using Yoast plugin since the beginning to set keywords, description and monitor all articles for proper SEO.
Do you or have you ever purchased traffic?
No, I have never purchased traffic.
Has the site ever received any search engine penalties (manual or algorithmic)?
No, to my knowledge my site has never received any search engine penalties.
Do you use, or have you experimented with direct / display advertising?
No, I have not.
Have you experimented with any other sales / marketing initiatives?
Do you have employees or contracts with freelancers?No
How is the content of your website produced? Provide a step-by-step breakdown
I wrote over 500 of the articles myself, a small percentage were reposted with permission and full attribution from other sources. Some were donated and many were entered via a writing contest I have been running. I retain full rights to all of the contest articles.
Task 1 Managing Operations
Hours per week 7
How may people perform this task? 1
Does the owner need specific skillsets in order to successfully operate the site? You need to know how to run a blog or else how to pay someone to do this for you.
Please identify and briefly describe your main competitors (1-3 is fine)
What makes your website better than its competition?
ThePrepperJournal.com is a daily survival blog devoted to a wide variety of preparedness, survival, self-reliance and personal defense topics for readers who want to protect themselves and their family from seen and unseen disasters in our future. I started in January of 2013, with the goal of helping people become more prepared for life’s curve-balls. It is my belief that anyone can take steps to be more prepared for natural or man-made disasters regardless of your age or physical ability. With that in mind, I want to do anything I can to motivate people, share lessons I learned and continue to learn along the way, provide a platform for others to speak out about preparedness topics and to share their own personal experiences.
Which ad networks does the website utilize?
Are all ad networks transferable to the new owner?
Please explain which networks are not transferable and why
Adsense is mapped to my personal account - if there is an easy way to transfer I'd be happy to do that. Optionally, changing the Adsense code would only take minutes and I would be happy to do that.
Does your website utilize direct advertising?
Please list all affiliates generating more than 1% of total revenue
Participant in the Amazon Services LLC Associates Program
Are all affiliate relationships transferable to the new owner?
Does the business store physical inventory?
Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?
Yes, I am.
Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?
What are the primary growth opportunities for the business going forward?
The prepper market continues to grow as more and more people feel a sense of foreboding about the future.
Are there any geographical limitations to the potential buyer of the business?
No, there are no geographic limitations.
|Site Established ?||January 2013|
|Built With ?||WordPress|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||23 January 2013|
|Content Unique ?||Yes|
|Design Unique ?||No|
|Pages In Google ?||3,160|
|MajesticSEO Inbound Links ?|
|SEOmoz mozRank ?|
|Alexa Rank ?||192,797|