Established in 2015, this business specializes in selling premium and fashionable items such as mugs, bags, and apparel. Primarily targeting young professionals and middle-aged women, it operates through its website and several major online marketplaces, providing it with a diverse customer base. The business boasts a strong social media presence, particularly on Facebook with 17,000 followers and Instagram with 12,600 followers, along with additional presence on Pinterest and Twitter. Included in the sale are the business's social media accounts, a MailChimp list with over 5,000 contacts, successful marketplace accounts, inventory valued at $1,000, and printing equipment worth $2,000.
The business generates all its revenue from product sales, with a substantial customer base in the U.S. In the trailing twelve months, the company reported a gross revenue of approximately $284,000 and a net profit of around $172,000. It operates on a make-to-order model, storing pre-pressed items until orders are received. The owners maintain excellent, albeit informal, relationships with four suppliers and spend around 20 hours weekly handling operations such as website maintenance, order fulfillment, and customer service, without employing additional staff.
Future growth opportunities include expanding marketing efforts, particularly increasing Facebook ad spend to boost the customer base. Exploring new markets outside the U.S. also promises potential growth. Outsourcing order fulfillment could reduce time commitments, while expanding product offerings to include items like hats and ties presents another avenue for growth.