A UK-based e-commerce site, established in 2016, focuses on fashion products and has experienced consistent monthly growth, especially during peak sales seasons from November to January. The site's revenue model relies on affiliate sales with various retailers providing a commission of about 8% per transaction. Despite being approached for additional monetization opportunities like sponsored content, the owner has not fully explored these due to other commitments. The site employs WordPress with WooCommerce, leveraging automation to reduce operational time to approximately 4-5 hours per week, with freelancers contributing weekly content. The sale includes the domain, content, social media accounts, and access to the affiliate network, although software like Excel and Photoshop must be independently acquired by the buyer. Handover includes copying the site to the buyer's hosting with DNS updates via GoDaddy, and transferring the affiliate account while the seller provides a month's post-sale support. With SEO as the primary traffic driver, further growth opportunities lie in expanding product listings, enhancing SEO, and leveraging social media platforms, such as Pinterest, which remains untapped. The seller's decision to sell is driven by new ventures and personal pursuits. With no geographic restrictions for buyers, this venture consolidates fashion products from top UK retailers into one specialized location, differentiating it from competitors and offering significant expansion potential. The sale includes the necessary assets and documentation for continued business operation and growth.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More