The site, established by a former UI Designer, offers a comprehensive icon library designed for creative professionals, featuring an extensive range of icons and styles. Launched in 2015, it saw significant updates with a total of 13,584 icons in its latest version, released in 2017. The business generates annual cash flow of $60,000, with icon packages priced at $98. The business requires a time commitment of 2-4 hours weekly and functions under a single-owner model.
Monetization is primarily through direct sales, facilitated by a third-party platform managing VAT and payment processing, and subscription sales through a popular icon marketplace. Past monetization involved partnerships with creative platforms and deal websites. Revenue is bolstered by selling extended licenses to larger entities, and no significant SEO strategies or paid marketing have been employed.
Potential growth could be realized through hiring a SEO specialist, targeted advertising, strategic partnerships, and uploading product formats on various marketplaces. Additionally, ongoing community engagement via newsletters and social network presence is encouraged. The business includes a main website, a digital product shop, and a subscription-based icon provider account. A significant asset is a robust subscriber list of 50,000 potential clients.
The owner is selling due to other commitments and believes the business has untapped potential for market expansion. The sale includes bonus products, comprehensive support, and transition assistance. The business has a no-refund history and recommends collaboration with a graphic designer for library expansion. It operates legally with all tax obligations met.
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1. Agreements & Contracts.
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2. Conduct Due Diligence.
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