The blog, established ten years ago as a platform for sharing tips and ideas on quitting alcohol, was initiated in 2006 by an individual who gave up drinking themselves. Over the years, this site has largely maintained itself with minimal intervention, deriving most of its traffic organically. It ranks highly for the search term “Reasons to quit drinking,” which directs users to a specific page that is notably popular. The site currently generates all its income through Adsense, but there is potential for exploring additional revenue streams. After changing the Wordpress theme and increasing ad placements in August 2016, the site has consistently earned an average monthly income of $1,655. Maintenance of the site requires minimal time, roughly two hours per month, primarily devoted to updating plugins and monitoring for issues. The motivation for selling the site stems from the founder's lifestyle change to being a light, social drinker, which conflicts with the site's focus, and the desire to pursue other opportunities with the proceeds from the sale.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More