Selfies have become a global phenomenon, prominently appearing in internet, television, and print media. Non-technology companies and telecommunication networks frequently use selfies in their marketing efforts, with celebrities across different fields participating in this trend. A Polish website dedicated to selfies, established in April 2015, has become a leading platform in Poland. This website features an original program developed using Microsoft technology, which supports features like private messaging, album creation, post commenting, user tracking, and video integration via an API. The majority of the site’s traffic, around 85%, comes from direct visits and Google searches. It is hosted on a cloud server, with no immediate need for a hosting change post-purchase. Despite no Search Engine Optimization (SEO) efforts, the focus has been on maximizing viewership instead of generating revenue from advertisements. The platform comes with a Facebook page and an email subscription list of 2,600 users. Included in the sale are elements such as the domain, proprietary scripts, and the social media page, with no associated employees or contractors. The website’s operations are user-friendly, not requiring any specific skillset due to the presence of an admin panel. The current owner aims to sell the site as part of a broader business divestment. Daily content updates, involving users and a moderator, are minimal, requiring approximately 10 minutes of management. There are no geographic limitations for potential buyers of this website.