MKT = market = marketing
The reason .io domains are so valuable is because companies that use .io domains are known as being great at what they do. This blog post explains it well:
"These new .io sites are almost artisanal in nature - small, well crafted and functional. It's like a TLD for techies with taste."
They are also short, sound good, and .io domains perform well in Google's search results. The reason for this is because they've been added to the geotargetable domains list.
Microsoft bought Doc.io for $24,600, Elasticsearch just bought es.io for $30,000, cloud.io sold for $45,000 on Flippa, tank.io sold for $60,000, music.io sold on Flippa for $20,000, traffic.io on Flippa for $14,000, and fd.io, db.io, sports.io, mega.io, groups.io, leaf.io, mine.io, and many more recently sold for $10k+.
Domain Name Holdings reported that they sold a .io domain in Q2 of 2015 for 6-figures.
A lot of the tech startups that use .io domains are now very successful businesses, further reinforcing the idea that companies that use .io domains are "in the know" and part of the sophisticated tech crowd.
Check out just some of these examples:
But it's not only startups that use .io domains. Google, Microsoft and Yahoo are also buying .io domains.
The term "mkt" has nearly 49 MILLION search results in Google, and "MKT.IO" is of course extremely brandable. MKT is THE best keyword domain you can get for a marketing service or product, it's very short and this space has been really hot recently.
Marketing is very important to startups and tech, which is exactly the companies who love .io domains. As a domain investment, I can easily see this selling for 5-6 figures or more.
MKT.IO is simple and elegant and easy to remember. It's an awesome name which will make your project or company stand out and be remembered.
Here are what other 3 character .io have sold for on public markets (source NameBio.com):
doc.io sold for 24,600 USD on 2010-06-16 at Sedo
seo.io sold for 11,000 USD on 2015-01-25 at Flippa
rss.io sold for 8,823 USD on 2015-11-02 at Sedo
dns.io sold for 7,500 USD on 2016-01-23 at Flippa
sms.io sold for 7,500 USD on 2015-03-12 at Flippa
fly.io sold for 7,009 USD on 2016-10-05 at Flippa
bid.io sold for 7,000 USD on 2015-12-16 at Flippa
aud.io sold for 6,750 USD on 2011-01-13 at Sedo
pay.io sold for 6,150 USD on 2012-07-25 at Sedo
art.io sold for 6,050 USD on 2015-04-27 at Flippa
php.io sold for 6,000 USD on 2015-01-26 at Flippa
par.io sold for 5,500 USD on 2016-07-03 at Park.io
oar.io sold for 5,000 USD on 2016-06-26 at Flippa
die.io sold for 5,000 USD on 2016-05-29 at Park.io
ice.io sold for 4,800 USD on 2015-12-08 at Flippa
sem.io sold for 4,000 USD on 2016-03-26 at Flippa
pro.io sold for 3,995 USD on 2016-11-01 at Flippa
888.io sold for 3,888 USD on 2014-05-21 at Flippa
ego.io sold for 3,575 USD on 2016-08-03 at Park.io
pic.io sold for 3,500 USD on 2014-02-05 at Flippa
cue.io sold for 3,300 USD on 2016-01-03 at Park.io
rea.io sold for 3,200 USD on 2016-08-31 at Sedo
cap.io sold for 3,200 USD on 2016-02-15 at Sedo
bot.io sold for 3,100 USD on 2015-05-30 at Flippa
soc.io sold for 3,075 USD on 2010-06-02 at Sedo
And many more sales.
As you can see, 3 character .io sell very well, more so when they mean something!
I hope you build a great company, product or service with this rare opportunity!
Thanks and good luck with the auction!