A fitness-themed ecommerce business, recently rebranded in November from Get Lean Gear to Fitness Decor, is up for potential sale. This business, established in October 2016, showcases unique, proprietary fitness-inspired art and apparel designs. It's experiencing rapid growth through advanced Facebook advertising strategies, influencer partnerships, and a 100% automated supply chain with a U.S.-based manufacturer. The founder, a professional bodybuilder and nutrition coach, launched this venture five months prior, driven by a passion for motivational content. The business has acquired over 700 customers within this period, with an average order value of $80 and an 8% repeat purchase rate.
Fitness Decor’s assets include proprietary rights to over 80 designs, a seasoned Facebook ad account with 3.7 million impressions, social media accounts with approximately 15,000 followers, and a large email subscriber list of 9,000 fitness enthusiasts. Its seamless business model involves creating and uploading designs to its Shopify store, marketing through social media, email, influencer promotions, and automated fulfillment, with orders delivered worldwide within 4-8 days.
The business's main revenue streams are Facebook ads and repeat customers. Growth opportunities abound, such as further product diversification and exploring new marketing avenues like SEO and affiliate marketing. Due to growing commitments elsewhere, the founder seeks to sell Fitness Decor’s assets, offering comprehensive post-sale support to the buyer. There are no geographical limitations on the sale, and the business is poised for further development by the right owner.