In January 2015, a product comparison website focusing on smartwatches and fitness trackers was launched. The site’s comparison software, crafted using PHP/MySQL, is designed to be lightweight and visually appealing with responsive HTML and CSS. Updating the database is quick, taking only a few hours each month, and can be managed by setting up a Google Alert for new product releases. Once a new product is identified, a row is added in MySQL with its features and image, and the software handles the rest.
The site generates revenue from advertising and sales commissions, and there is significant growth potential by expanding into new product categories or licensing the software engine. However, due to time constraints, these opportunities have not been fully explored.
Operating expenses are minimal, limited to hosting and domain registration costs. Traffic varies with the number of products listed, the time of year, and organic search popularity, with notable spikes during the holiday shopping season.
In 4Q 2016, the website generated $4,764 in revenue from Google ads and product sale commissions. Ad setup is straightforward, utilizing a template system, and maintenance requires only basic MySQL knowledge. Google Analytics is integrated for tracking, and the site is SEO-optimized for organic referrals.
A detailed HowTo guide is available for managing and developing the site, with up to 5 hours of post-sale support provided. Serious buyers are invited, with bidding starting at $9,600, pending approval.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More