The website, launched in November 2012, focuses on addressing online porn addiction, sex addiction, and dating advice. It garners passive income primarily through digital product sales, including ebooks and online courses, and peaks with coaching services that, though offered sporadically, significantly boost revenue. Revenue generation from February 2016 to February 2017 includes $2,852 from course sales, $1,737 from ebook sales, and $22,678 from coaching services. The site serves mainly visitors aged 18-45, with a significant proportion aged 25-34. It operates minimally with marketing, using social media and guest posts for traffic. However, various growth opportunities remain untapped, such as affiliate marketing, increased social media engagement, paid ads, and the introduction of more content.
The current owner, the sole operator, is selling the website to focus on new projects. The sale package includes the website domain, content, social media accounts, and an email list. Hosting on WordPress via Bluehost and email management with GetResponse are part of the existing infrastructure. The possibility exists for content outsourcing and the potential to engage third-party professionals for coaching services. Competition exists from similar websites, with this site boasting a wider array of products and frequent updates. The owner is open to providing post-sale support, including content updates and training but is not interested in signing a non-compete agreement due to their involvement in a parallel coaching enterprise in a related field.