A health-focused website, launched four years ago, relies heavily on organic search traffic for its income, which experiences an annual dip during November and December, rebounding in January due to New Year's resolutions. The site requires minimal hosting expenditures, projected at under $100 per year for managing up to 100,000 page views monthly. Despite no recent updates, the site holds potential for increased revenue through improved layout and ad placement. Its business model involves creating websites, leveraging social media and blog techniques to garner consistent organic and referral traffic, ultimately generating advertisement revenue. The current owner, who employs WordPress and Pagely hosting, intends to sell the website to finance future ventures. Though financial tracking is mixed with other accounts, revenue claims are verifiable and can be supplemented with tax returns. Hosting is noted as the only recurring expense. Primary traffic sources are direct re-visitors and strong Google rankings. Search Engine Optimization and social media marketing have played roles in past traffic, with no penalties reported. Initial traffic was purchased from Outbrain. The site content, created 2-4 years ago, has not been updated recently, spanning health, diet, and fitness topics. Competitive advantages include higher search rankings and consistent traffic compared to competitors. Utilized ad networks include AdSense and Content.Ad. The seller offers post-sale support but is unwilling to sign a non-compete agreement due to operating similar health sites. Growth opportunities lie in optimizing current content, producing new articles, and engaging in social media strategies. There are no geographical restrictions for the buyer.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More