The owner of a recipe website is selling their site, which was acquired in September 2015 and modified to enhance user experience and increase revenue via AdSense. The sale is motivated by a desire to gather capital for investment in the Bitcoin industry. The website is hosted on a managed WordPress server, utilizing Cloudflare's DNS and free services like HTTPS and HSTS. No hosting changes are necessary for the new owner.
The sale includes multiple domain names, social media accounts with considerable followers, and an account with a push notification service boasting 16,000 active users. Content on the site predominantly originated from the previous owner, but some recipes were added by the current owner. Basic skills in WordPress and Photoshop are required to maintain the site, though these are easily learned.
The site distinguishes itself from competitors with its user-friendly interface, minimal advertisements, and appealing brand name. Growth opportunities include exploring affiliate or direct advertising, besides the existing AdSense, to increase revenue. The site has international appeal with no geographic restrictions for potential buyers.
Initially, the owner dedicated 6-8 hours weekly on the site, particularly on social media; however, in recent months, this commitment has dropped to 4-6 hours monthly. Differences in AdSense earnings are attributed to using a secondary domain during a hosting switch. The owner invites potential buyers to review additional information or request clarifications.
Hi, I'm Michael from Australia. I have been buying and selling websites on Flippa for a...
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