The business, established in October 2016, operates a UK-based website that compares furniture prices and offers from major manufacturers using custom-developed software. With over 145,000 products online, the site's successful SEO strategy has facilitated over £25,000 in sales via affiliates. The business generates income through affiliate marketing and, more recently, Google AdSense. It has automated processes that require minimal management and no employees, making the site easy to operate for anyone, regardless of technical expertise. The sale includes domain ownership, social media accounts, full website and Chrome plugin code, and support to transition to the new owner. The site has a huge potential for revenue growth, supported by a unique Chrome extension that alerts users of furniture discounts. The current owner's wish to focus on other ventures has prompted the sale, though they recognize the business's strong revenue potential. Growth opportunities include expanding internationally, optimizing email marketing and social media, and possibly starting a new furniture brand using product trend data. The business has no geographical limitations for a new owner and is hosted on a cost-effective WordPress/WooCommerce platform. With a conversion rate of 22.22%, the site is optimized for traffic, which is mainly organic. The seller offers comprehensive post-sale support, ensuring the new owner can efficiently manage and potentially grow the business further. Payment options for the sale include Escrow and PayPal, with additional hosting services available at a discounted rate.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More