The business under discussion is a subscription service in the sports niche, offering monthly boxes containing sports gear related to customers' favorite teams from various major leagues, including the NFL, NBA, MLB, and NHL. Established in 2015, it has built a strong brand presence and loyal customer base. The current sale package includes the business domain, all social media accounts, customer information housed in CrateJoy, a MailChimp mailing list with over 1,200 subscribers, and existing inventory. The business operates entirely through e-commerce, generating $174,000 in gross revenue and $45,000 in net profit over the past year. It carries inventory on-location but can transition to third-party fulfillment without impacting finances. The business maintains relationships with 5-6 suppliers for custom merchandise from major sports leagues. With no employees, the owner manages operations including ordering, social media interaction, email marketing, and customer support spending about 10 hours weekly. There are promising growth opportunities for a new owner, including expanding marketing efforts internationally, promoting products on third-party platforms like Amazon, monetizing the website through advertising networks, and broadening product offerings to other sports leagues. Financially, the business shows a refund rate of about 3% primarily due to automatic subscription renewals. Its main expenses include website accounts, cost of goods, advertising, affiliate marketing, and shipping. Fan relations thrive on social media and affiliate marketing, with limited SEO efforts and no purchased traffic. The operation is straightforward, without the need for specialized skills to maintain. The sale promises all necessary support, including post-sale training, with a commitment to a non-compete agreement.