The business is an e-commerce company specializing in designer phone cases, originally launched in 2015. Initially focusing on iPhone cases, it broadened its range to popular Android phones in September 2016. The business appeals primarily to a male demographic aged 18-44, across North America, Europe, and select Asian countries. It experienced significant growth, with revenue increasing from $5,000 in November 2015 to $104,000 by October 2016, maintaining a profit margin of 35%. The sale of the business includes its domain, social media accounts on Facebook and Instagram, a MailChimp mailing list of over 259,000 subscribers, and a Shopify-based customer database. No inventory is carried, as manufacturing and order fulfillment are managed through a single dropshipping supplier in China, with a longstanding business relationship and transferable pricing agreements. Operations are managed by the owner, alongside a freelance customer service executive hired via Upwork. Key growth opportunities highlighted include expanding marketing efforts to platforms like Google Adwords and Pinterest, and promoting products on marketplaces like Amazon and eBay. The business model relies entirely on e-commerce through various platforms and uses Stripe, PayPal, Amazon Payments, and Apple Pay for transactions. Main expenses include supplier costs, Shopify and Zendesk subscriptions, shipping, and Facebook ads. No search engine optimization has been done, and traffic is primarily sourced from Facebook and Instagram ads. The seller is willing to provide post-sale support and training and sign a non-compete agreement for three years.