An established online business in the home defense and survival niche, operational since 2013, is up for sale. The business primarily generates revenue from affiliate offers, advertising via AdSense and BuySellAds, and an e-commerce store powered by a complete Shopify setup. The site boasts impressive monthly traffic, attracting approximately 140,397 unique visitors and generating $28,666 in revenue each month. A substantial online presence is maintained through a Facebook page with 525,000 followers, along with additional accounts on YouTube and Twitter. The business operates on WordPress and Shopify platforms and includes an email list of 22,000 subscribers. Presently hosted on WP Engine, the new owner will need to arrange for new hosting. The owner seeks to sell the business to focus solely on affiliate marketing. Revenue tracking and tax documentation are limited, but live revenue verification is available upon request. In terms of operations, the business requires management of social media, content creation, and basic administrative tasks averaging 22 hours per week. The owner does not employ staff or freelance contractors beyond occasional freelance engagements for content production. The site benefits from SEO and social media marketing efforts, with much content sourced from guest contributors. Future growth opportunities for the acquirer include expanding affiliate programs, enhancing the e-commerce site, and developing proprietary products. Included in the sale are social media accounts, a significant email list, intellectual property in the form of a book, and established supplier agreements. The owner is willing to provide post-sale support and training and agrees to sign a non-compete agreement for a period of three years.