In late 2015, the founder launched a fashion retail experiment, initially focusing on unique women's fashion products and accessories, utilizing a drop shipping model. This venture, following the sale of their previous ecommerce business, grew in popularity, particularly within the Bridesmaid Dress category, which thrived during the wedding season. The sales process is streamlined, syncing directly with suppliers and using Shopify for ecommerce operations. The system ensures efficient order processing, designer coordination, and customer notifications. The ecommerce site generated revenue through direct sales, relying heavily on its Pinterest and Instagram presence to drive traffic. The Pinterest account has over 321 followers, with notable engagement on some pins, while the Instagram account boasts over 6,409 followers. Although the business hasn’t implemented discounts or affiliate marketing, there is potential for growth through these avenues. Additionally, designers often allow sales through larger marketplaces like Amazon or eBay, presenting further sales opportunities. Looking towards the future, the intention is to transition ownership smoothly in early 2017, with the founder offering support and transferring essential accounts and access to the new owner. The decision to sell stems from the founder's focus shifting to a new and rapidly growing business venture, initiated in August 2016. Despite requiring minimal weekly maintenance, Styleandpose.com presents potential for expansion through increased product offerings and enhanced marketing strategies on platforms like Pinterest. The founder aims to hand over a well-functioning, revenue-generating site, with the possibility of growth under new ownership.