The business, focusing on 100% digital products, is being sold due to the owner's lack of time to manage and maximize its potential. The store operates without any physical inventory or fulfillment requirements, offering a streamlined business model. Key assets include a domain name, a customer and prospect email list, a Facebook fan page, and a wide array of digital products—all aimed at a niche market in photography.
Since its launch in April 2016, hosted by an e-commerce platform, the business has achieved approximately $30,000 in sales, with a profit margin of 100%, as marketing is the only cost incurred. The average order value stands at $24, and product delivery is automated, occurring once payment is processed. The customer base includes 2,816 buyers and 1,290 email opt-ins, with a Facebook fanbase of 2,700 individuals.
The core audience for the business is located in the United States, comprising 8-9 million photographers, with potential expansion to a much larger global audience. The primary sources of traffic are Facebook ads and the email list, with little organic traffic reported. Included tools and features are customized cart abandonment email templates and a retargeting app, which automatically targets customers who did not complete a purchase. Upon sale, the buyer will receive 30 days of support to navigate marketing strategies, fan page monetization, ad management, order fulfillment, and customer service.