The original WordPress blog installation service discussed is a well-established brand, gaining clients through word-of-mouth and strong search engine rankings. The average blog setup takes about 30 minutes, and the commission fee ranges from $60 to $100. The business is being sold because its creator, primarily an affiliate marketer, felt unable to provide additional services needed by clients. It could be better suited to a service-oriented business. Assets included in the sale are a YouTube channel, a Blip.tv channel, a client list of 254, a lead list of 304, the complete website and domain, a detailed blog setup process description, an email template for client instructions, and some AdWords ads and keywords. There is potential for growth by promoting custom themes, affiliate marketing reviews, autoresponders, automating processes, recruiting more affiliates, promoting related products, and leveraging videos for promotion. The business has earned an average net income of $740 monthly over the past year, with revenue primarily from hosting company affiliate referrals and direct payments. Expenses mainly involve outsourcing blog setups. Traffic data shows 16,702 page loads, 11,657 unique visitors, and a daily average of 45 page loads. The domain, created in 2007, has a page rank of 3 to 5 across different pages, with 133 pages indexed by Google and 1,289 incoming Yahoo links. Detailed traffic and search engine rankings data is available in attached spreadsheets.