The site in discussion has achieved strong organic rankings for poker-related search terms such as poker table, poker tables, and poker chips. All products are sold through drop shipping partners. Unlike some passive websites, this site requires active customer service engagement to maximize its value, as customers typically consult before purchasing high-value items like a $1,000 poker table. Additionally, it frequently deals with bulk orders from charity gaming suppliers, which demand direct communication to coordinate shipping logistics. The prime season for poker table sales spans from September to May, with a notable dip in June, July, and August, except for a significant rise during the Christmas period. The site also offers a substantial collection of YouTube videos that complement its offerings. Regarding revenue, the site benefits from a drop shipping model with profit margins typically around 20%. The average order size noted is $373. From January 1 to August 10, 2009, the site generated sales amounting to $85,970 from 230 transactions. The site commenced operations in 2007, initially relying on pay-per-click advertising for traffic before transitioning primarily to organic search strategies by mid-2008. The site achieved the top position on Google for "poker tables" between December 1, 2008, and June 30, 2009. It now holds the #3 position for the same term. It also reached the #2 spot for "poker table" and varies between positions 5 and 10 for "poker chips."