A couple based in northern India has decided to sell their online laminate flooring business due to their return to the renovation industry, for which they require capital. Previously, they operated a renovation business, which they closed following a state relocation before starting this online venture. The business operates on a drop shipping model, requiring no inventory handling by the owners. It generates revenue by selling high-quality laminate and vinyl flooring, purchased at a low cost from a local wholesaler and marked up by 60-70%. The website is built on an OpenCart platform, manageable with weekly efforts of 10-20 hours.
To expand the business, the owners suggest improving SEO, increasing advertising on social platforms, and potentially extending product range by adding reliable wholesalers. Currently, they attract website traffic by posting on flooring and renovation-focused platforms and have established over 15,000 backlinks to boost SEO. Advertising costs range between $250 and $300 monthly. The sale of the business includes the domain, source code, graphics, full ownership, and buyer credentials.
The sellers are open to escrow payment and assure complete transfer of the website and necessary operational information post-payment. They are also willing to sign a three-year non-compete agreement and offer 1-3 months of support and training to the new owner to facilitate a smooth transition. Prospective buyers can reach out for additional information or queries regarding the sale.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More