This independent news website, established in December 2013, has a significant online presence and financial performance. Over the past twelve months, the site generated $329,000 in cash flow and attracted over 70 million pageviews. It specializes in highlighting underreported government and police issues, attracting more than 5 million monthly visitors. The site's extensive backlink portfolio, with over 158,000 links and 5,400 referring domains from notable media outlets, has secured it top 20 rankings on Google for over 19,000 keywords.
The business operates on a content and advertising model, utilizing multiple ad networks. The primary contributors to its revenue over the last year include AdSense, Taboola, MadAds, and InfoLinks, collectively generating significant income. The current ad network accounts are stable, with no expected issues for new management in continuing these relationships.
Business expenses are minimal, averaging $2,000 per month, resulting in a high profit margin of 93%. The owner dedicates about 40 hours weekly to manage operations, including coordinating with a social media scheduler and several writers.
Interested parties can make private offers or request further details via private message or email. The full business prospectus is available for review, offering potential buyers a comprehensive overview of the business's capabilities and opportunities.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More