The online business operates on a well-known e-commerce platform and offers full transparency with access to all financial and traffic data. The company’s web traffic largely stems from Google AdWords, Bing, and organic sources. Relevant operational expenses, including cost of goods sold (COGS), shipping, packaging, and advertising, are accounted for in the monthly expense figures. As of December 2016, the inventory is valued at approximately $4,213 at cost. This inventory is included in the sale, though shipping costs for the inventory will fall on the purchaser. Additionally, a restocking order estimated at $3,000 is advised for January to prepare for peak sales in the spring months. The business, currently operating out of an overly large 2,500 square foot warehouse, has shown profitability since its inception in 2012. With total revenues peaking in 2013 at close to $200,000, the owner has balanced operations part-time alongside another position. The business employs a hybrid model of drop shipping and warehouse shipping, with potential for conversion into a full drop ship or Fulfilled by Amazon (FBA) model. It is also flexible enough to be relocated geographically. The sale is motivated by the owner’s desire to refocus personal time toward family, an impending job-related relocation, and the need for a house down payment. Interested buyers are advised to sign up for several accounts (e.g., domain, payment gateways, advertising platforms) to facilitate quick transitions. A seamless changeover process within the e-commerce platform ensures continuity post-sale. Expansion opportunities exist on platforms like eBay and Amazon.