The digital products business specializes in providing training for Raw and Vegan Chefs through online classes, assessments, and coaching. Established in September 2012, the venture evolved from a successful Raw and Vegan cafe, expanding from a digital recipe book to a 6-week cooking class and finally, a comprehensive online model that offers e-recipe books and a 6-month beginner’s course. The typical customer is health-focused and interested in the culinary field. The original owner is selling the business to focus on a private farm animal sanctuary.
Included in the sale are multiple domain names, social media accounts, and a mailing list of approximately 7,000. Although no trademarks exist, the intellectual property of the courses and eBook is included. The business requires minimal operational time, with marketing and customer interaction managed in around 6 hours weekly. Essential skills for managing the site include marketing and list development, with a passion for Veganism being helpful but not necessary. The main traffic sources are social media, organic searches, and emails.
The business has never faced search engine penalties and generally requires low SEO efforts. Financially, the site uses PayPal and maintains separate revenue accounts. Operating expenses are minimal, and the business has a 0% refund rate. Hosted on WordPress, the site has not changed platforms recently. Key competitors are more expensive, with unique selling points being cost-effectiveness and a fully digital offering. Expansion into the US market presents significant growth opportunities. The sale includes additional raw chocolate books for promotional purposes. The owner offers post-sale support and training and is open to signing a non-compete agreement.
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