The text details a WordPress theme development business, established in 2013, which offers a mix of 18 premium and 12 free themes. The business was taken over by the current owners in 2014 after the previous owner exited the sector. The business primarily serves web designers and individuals looking to set up websites. The current owners have decided to sell only the business assets, as they are unable to focus on scaling it amidst managing other online products. The sale includes domains, social media accounts, a mailing list with approximately 2,000 subscribers, and customer data. The themes are GPL licensed. Operation involves a small team handling support and theme updates, requiring 1-2 hours of support daily. The business primarily generates traffic through WordPress.org listings and has not ventured deeply into SEO or other marketing strategies but has initiated an affiliate program. It uses PayPal and 2Checkout as payment processors, with all revenues transferrable to the buyer. The website transitioned from Joomla to WordPress in recent years, and hosting is provided by Siteground. Key competition consists of theme developers on WordPress.org, but this business differentiates itself with superior support and regularly updated themes. The sale includes an offer for post-sale support, and no geographical limitations are imposed on the buyer. Growth opportunities identified include unexplored marketing channels. The owners are not able to agree to a non-compete clause due to involvement in other related businesses. Styledthemes is highlighted as having potential for expansion through effective marketing efforts.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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